We had the good fortune of connecting with Ginny Dixon and we’ve shared our conversation below.
Hi Ginny, how do you think about risk?
Whenever I have felt too comfortable, I have made it my business to become uncomfortable. This always involves risk. Risk involves commitment . There was some Goethe quote I read decades ago that always informed my risk taking. Until one is committed there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and Creation) There is one elementary truth the ignorance of which kills countless ideas and splendid plans: The moment that one definitely commits ones self, then Providence moves too. All sorts of things occur to help that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance which no one could have dreamt would have come your way. Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. (I’ve seen some conflict over the years about who actually said this but it has always spoken to me.) Sometimes you risk and fail but in my experience, this quote is generally true. Be true to yourself and things turn out. Maybe not right away but eventually. It is scary but less scary the more you do it. Growth involves risk—no risk, no growth. Every big change I have done career-wise has involved risk and a bit of fear but I have learned to do it anyway, it always paid off.
Alright, so let’s move onto what keeps you busy professionally?
I think what sets us apart is that we are always learning and we try very hard to stay relevant and on top of technology. The other thing is that we are consistent and authentic. We are good at candid moments and visual story telling. We just finished a rebranding of a yacht and country club where we used a multitude of tech. Drones, gimbals, etc. This is always a challenge and never easy as technology moves so fast. It is fun to learn though and we devote blocks of time each quarter to keeping current on trends and new technology and then we decide which are right for what we are up to. In my lifetime, I have gone from film and the darkroom to scanning to transmitting straight from the camera to phones that allow you to create amazing videos and photography, great visual story telling tools in the palm of your hand. Social media is also a big tool for marketing yourself and we do our best to understand these tools. The technology is the tool, the brand is for us, how we relate to our clients—we have a straight forward approach and will even tell you if you think there might be a better fit for what you are up to. Our brand is about trust and authenticity at its core.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Delray Beach is a small town with lots to offer. Most visitors are here for the weather so, we have a great beach that is not full of high rises. It is a great place to hang out, walk, see the sunrise. Delray Kite boarding https://delray-beach-kiteboarding.business.site/ The Arts Garage for live entertainment and emerging artists https://artsgarage.org/ Wednesday night drum circle in the Old School Square (it was cancelled because of COVID but is coming back soon.) The Delray Green Market is there on Saturdays as well where you can find fresh vegetables, foods, spices, some arts and crafts and great people watching. For nature, wildlife and a hike https://floridahikes.com/wakodatahatchee Atlantic Avenue has a multitude of restaurants for just about any taste. Mussel Beach is one of my favorites https://musselbeachdelray.com/, City Oyster https://www.cityoysterdelray.com/ I also like Harvest https://harvestseasonal.com/delray-beach-restaurant Another Broken Egg Diner www. anotherbrokenegg.com
Who else deserves some credit and recognition?
Big Shoutout Rick Corrales was my mentor at the Los Angeles Times, he taught me half of everything I know about photography. He was also a good friend and someone I could count on. Eli Reed was another. Alan Duignan taught me how to print in the darkroom really though there was a lot of wasted Ilford graded paper that helped with that. I had way too many people to list who contributed to my life in a multitude of ways during good times and bad. I have always said I am blessed and heavily favored and doubly so with friends and family. Books Louise Hay, Heal your body (when I had cancer) W.Eugene Smith Shadow and Light The Power of Now Ekhart Tolle The autobiography of Eleanor Roosevelt