We had the good fortune of connecting with Jacqueline (Jack) Perez and we’ve shared our conversation below.
Hi Jacqueline (Jack), what was your thought process behind starting your own business?
This is a great question and I bet my answer is a fairly common one. I began Kuel Life in response to a personal need, MINE.
In my early 50s, I began to notice my own disappearance. It was wild and, frankly, unacceptable. I kid you not, when I say I literally could go out in my pajamas and no one would notice. I have never played small, or taken a back seat. I wasn’t going to start now.
This phenomenon, I soon realized, was not exclusively “my” problem. The more women I asked, the more my predicament was validated. Where are all the amazing, KUEL, 50+ women? Why did I go through menopause alone, unsupported, uninformed? Why was I grappling with the bag of mixed emotions about my impending successful kid launch? See the problem? I sure do.
I created the Kuel Life platform to provide US (women in midlife & beyond) expert, relevant information. More importantly, I built the Community so we can connect, share, learn, play, and SHOP with our Second Act Sisters. Sure I birthed it, but Kuel Life belongs to all of us.
My mission is to normalize aging. Of course, I want to shift this paradigm for myself and all the women in midlife out there. But, what really drives me is that I want to change the current youth-centric environment on behalf of our daughters. Let’s have them figure out something else when they get to this stage of life. How wonderful would it be if we took care of ageism on their behalf?
What should our readers know about your business?
This question: “What sets you apart from others?” is constantly buzzing in my head. In my previous incarnation, as an owner of a marketing/PR firm in San Francisco, I asked that question thousands of times of my clients. How do you rise above the white noise? Why would someone choose you/your product/your service? The reality is that if you have a good idea there’s a high likelihood of competition.
What sets me apart from others, in my viewfinder, is my ability to see, reach, and enroll powerful women. When I launched Kuel Life I was the sole contributor. This meant I had to research every topic and create all the content. As one can imagine, this nearly killed me. Not to mention, I am NOT an expert on all things midlife.
I set out to find other like-minded women – experts in relevant topics and entrepreneurs with a purpose. Luckily the mission speaks for itself. And now Kuel Life grows organically, through our Members.
Was it easy? HA! Of course not. I’d love to meet an entrepreneur who tells me their journey was easy. I could use a unicorn.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Miami is so much fun! Where would I not want to go? That might be easier to answer. First, I love the Art Deco District Tour. They have some knowledgeable guides from the Miami Design Preservation League who provide walking tours.
Of course spending time at the Carillon Miami Wellness Resort is a must. Their spa and wellness treatments are a a perfect way to relax and unwind.
Also, love to bike, shop, and lunch in South Beach. Ocean Drive is world-famous for its sidewalk cafes right across from the beach. Collins Avenue – just a block inland – is a fantastic, upscale shopping paradise. Fun to buy and if the price tags are too much, it’s still a great time to window shop.
At night I’d suggest Washington Avenue. The restaurants offer edgier fare,. And there are great vintage and club attire shops. Perfect, if you have to pick up something “new” to wear if you want to indulge in the nightlife.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I owe where I am to so many. The obvious? Well, there is no way I could have stopped working for “real” money to pursue my passion without the support of my family. Being given the opportunity to focus on birthing and growing a start-up from scratch is one of the greatest gifts I’ve been bestowed. I know how fortunate I am.
I would be remiss if I didn’t give credit to some of the naysayers in my life as well. Those individuals who told me I was crazy or irresponsible. The ones that said it couldn’t be done. Honestly, it’s those non-supportive individuals that fed my fire. You know, the “prove them wrong” fuel. Don’t underestimate the power of negativity, it’s a brilliant motivator.
Martha Hoelzer @abreathoffreshairphoto