We had the good fortune of connecting with John Jaxheimer and we’ve shared our conversation below.

Hi John, we’d love to hear more about how you thought about starting your own business?

Co-founding the creative agency, Le Beau ( https://lebeau.nyc/ ) in 2017 was driven largely by the shifting landscape as it related to the relationships between agencies and brands. At the time there was a move away from the AOR(agency of record) model towards project-based work for a variety of reasons – big brands realized their businesses required more specialized work with the accelerated relevance of social platforms and digital media while a massive number of start-ups didn’t have the budgets(or need) for a full time agency. We saw this paradigm shift as an opportunity to capture a greater number of relatively small projects at scale as opposed to having only a few clients who we serviced full time. This allowed us to work with both established blue chip brands and also a variety of start-ups. As an agency focused on content and design there was and continues to be no shortage of brands who need engaging content, digital design, package and brand design solutions, and unique consumer experiences.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.

The first 11 years of my career were spent working for large media companies – Sports Illustrated and Rolling Stone – leading creative brand marketing teams that served as internal agencies while simultaneously working with many of our advertisers to help them fit more naturally into our editorial ecosystems via branded content, experiential activations and product development. While I didn’t realize it at the time this experience would serve as my foundation for co-founding an agency and collaborating with brands of all sizes and from almost every category. The result has been a unique perspective of the media and marketing landscapes, having spent time on both the brand and agency sides of the table.
As for what sets me apart from others, I suppose it’s in part my clean and contemporary aesthetic which clients often reference when sharing why they are interested in working with me and/or my agency. I think it’s I also important to note that I love the work I do and that likely comes through in both the collaborative creative process I offer and also the final results.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I was born and raised in NYC and was living in BK until two years ago. I now live in a small coastal town on Long Island called Sea Cliff so in light of the fact that our main street here is all of three blocks long and has only two bars and three restaurants, I’ll share a few favorites from NYC.

I was an art history major and I truly love art so anyone visiting my city will be told to visit MOMA and The Metrolpolitan Musuem of Art). My favorite burger can be found at Corner Bistro and two of my favorite Italian spots are Bar Pitti and Tiny’s. If looking for an amazing French meal go to Balthazar or Pastis.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Typically, this would be my agency partners and the incredibly talented teams we collaborate with on a regular basis but the pandemic has changed so much about how we all work and in my case much of the work happens from home where I live with my wife and young daughter. While getting so much time with them is a silver lining, the day-to-day juggle(and struggle) of trying to balance work and life has only been made possible by my amazing wife, Aimee.

Website: https://lebeau.nyc/

Instagram: https://www.instagram.com/johnjaxheimer/

Linkedin: https://www.linkedin.com/in/john-jaxheimer-2490855/

Twitter: https://twitter.com/johnjaxheimer

Facebook: https://www.facebook.com/jaxheimer/

Other: https://johnjaxheimer.com/ https://vimeo.com/johnjaxheimer

Image Credits
Main photo is taken by Nicholas Routzen. My portrait in ballet studio shot by Nicholas Routzen Portrait of me w/ Le Beau co-founders shot by Luc Braquet Four Cool Cat cans on ice(package design by me) photo by Timor Raz OOH posters of Blade campaign(shit and designed by Le Beau) no credit needed Sweetspot (package design by Le Beau) photo by Nicholas Routzen Farm to Fam (package design by Le Beau) photo by Nicholas Routzen Cool Cat lifetsyle image on yellow wall shot by Nicholas Routzen EML campaign shot by Nicholas Routzen

Nominate Someone: ShoutoutMiami is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.