We had the good fortune of connecting with Jonathan Nieto and we’ve shared our conversation below.
Hi Jonathan, we’d love to hear more about how you thought about starting your own business?
At the time I started my own business I was a single father of three and the financial goals I had set for myself were unattainable with the compensation I was earning. The income I wanted was not possible in the role I was in, therefore I made a decision to create a business that had no limits on what I could make in order to provide for my family and raise our quality of life.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I own a marketing company and we are passionate about helping businesses grow. What sets us apart from most can we boiled down to our core values and purpose but even more so it’s the people within our company that make us great.
We are not just providing a service, we actually love what we do. We are all committed to growth and we truly care about those that we serve. We are leaders leading leaders.
One of the things that I’m most proud of is the greater effect that we have on others. Our work helps people put food on the table for their families and employees, we help move the economy and create jobs. That’s pretty exciting to me.
The journey has not always been easy because I was faced with many challenges early on but as the saying goes nothing worth having comes easy. The year 2020 was one of the toughest periods of my life and it tested my character tremendously. I believe this is why you must love what you do because obstacles will come and if you are just doing it for the money, chances are you will likely quit when adversity strikes.
That was one of the key lessons I learned. Money is a only a byproduct of what we do. It is likely that they are people making good money in the things you like to do. If you are great at doing something you may not like, there’s a chance that you could be great at doing the things you love. Because how you do anything is how you do everything.
However no matter what, you will need to sacrifice time, energy and money in order to commit to constantly developing yourself in that area and any other supporting areas. Education must never end. Unfortunately, that is a sacrifice most people are not willing to make when they go into business.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
One of my favorite places to visit in Miami is Wynwood. Most tourist don’t go there and it’s a great place to check out the local culture, art and cuisine. There are many interesting places and people that frequent this neighborhood and it’s a nice place to unwind during the day or night time.
I also enjoy going to beaches in key Biscayne because they are less crowded but beautiful nonetheless. So that’s one place I would also recommend.
Calle Ocho is another good place to visit and has turned into an attraction for tourists looking to immerse themselves into our Cuban culture. You can watch how cigars are made and take a few with you. You can walk down the street grab a fresh coconut to cool you down or even go into a local bakery for some fresh pastries. If you are hungry you can grab a bite at a local restaurant or if you want a little more excitement grab a drink and go dance salsa at Ball & Chain.
One thing I also love about Miami, is our wilderness areas. So I would check out the Everglades and take an airboat ride to check out some gators and local wildlife.
Finally if you’re in Florida I would take a drive up to Orlando check out a few theme parks and some local Springs.
Who else deserves some credit and recognition?
I truly believe Success is not attributed to one thing but rather a combination of many things done in the right order so I would be remiss if I would attribute my success to just one person or book because there were many that contributed to my success. However big influences were Tony Robbins, Bob Proctor, Les Brown, Jim Rohn, Sean Callagy, along with several other mentors in the space of business and marketing. Some of the books that I had a big impact early on were Think & Grow Rich, Who Moved My Cheese and The Ultimate Sales Machine.