We had the good fortune of connecting with Juliana Cardona and we’ve shared our conversation below.
Hi Juliana, is your business focused on helping the community? If so, how?
The reason I started my business was because I felt I was missing something. Then I started to feel that if I was missing this, there had to be other women in martial arts that felt the same way I did. When I started to think of what I wanted my brand to fulfill it became very important to be something empowering for women in martial arts. My business/brand has now become a brand that women in martial arts turn to so that they can feel be appreciated for being a badass fearless woman. So many women reach out to me to thank me for having a business that talks to them when they were ignored for so long. This has made our martial arts community closer and support each other to be more successful.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I consider myself a little bit of everything but I think I am most proud of being a creative. This is where my heart is the happiest. I went to school for fashion merchandising and now being able to put that all into my brand is the most rewarding part. To be a business owner you have to learn how to do everything and do it well. So when I finally am able to get to do the fun part, create, design and work on all the process for the photoshoots and collections it makes it worthwhile. It is very hard to run everything and most of the time you are learning on the way. If there is anything I have learned is that sometimes you have to let go a little bit, things do not have to be exactly the way you planned. That will save you lots of headaches and anxiety. The most important thing is you do not stop, you keep going, even when things don’t feel like they are getting better, you keep going.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Breakdown of a long weekend. 1. Go do Muay Thai at Bushido Muay Thai. This is where I spend most of my time and its my happy place. 2. Wynwood because everyone has to see the art and I can take some pics for instagram while we are there. 3. Go eat Colombian breakfast at Pan Paka because that is what I do on the weekend. 4. Take them to eat Sanguich De Miami 5. Eat some fritanga. As you can see I just like to eat and punch people 🙂
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My gym family. For believing in me and supporting the brand since day one.