We had the good fortune of connecting with Julio Sanoja and we’ve shared our conversation below.
Hi Julio, what is the most important factor behind your success?
Education (learning) is the most important factor behind the succes of our brand. Our team is in a continuous and permanent learning process, through studying, reading and taking courses online. Then, our team use that knowledge to educate our prospects and customers, and also to teach our customer how to educate their audiences as well.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our digital agency is a 4 years old agency. Since march 2018, our digital agency has been getting an average of 6 qualified leads per month trough the first page of Googe. After 4 years of executing a permanent article marketing campaign. 400 articles produced, published, and distributed during 4 years. Article marketing is the master piece of our strategy. It has been only 4 years since we started the business in Miami. We had a digital agency in Caracas, Venezuela from 2002 until 2015 when we decided to close the agency due to the economic, political, and social situation in Venezuela. Our Venezuelan agency was named Empresa Web, and we executed 130 digital projects and campaigns during these 13 years of operations. Most of these customers were obtained through article marketing campaigns for search engine optimization, develop trust, develop authority, and positioning the agency on the first page of Google search results, social networks, and email marketing. Our prospects and customers found our agency in Google, when they searched for digital agencies in Venezuela. Our second lead generation tool was Social Networks, mainly LinkedIn, and email marketing. At the beginning we also did Google Ads. We opened the new digital agency in Miami in 2015, and we named it MSalesLeads. We knew from our previous experience in Empresa Web, that we needed to design and execute an article marketing campaign to position the new agency on the first page of Google search results, social networks, LinkedIn, and email marketing; in Miami, and other USA cities. We have been doing article marketing for 4 years so far, and we have produced, published, and distributed near 400 articles during these last 4 years. Our agency gets an average of 3,000 Google search impressions per day within the first 6 pages of Google search results, and an average of 150 Google search impressions per day on the first page of Google search results. This is our qualified and trustable lead generation tool. We call it educational marketing, which generates authority and trust. The article marketing campaign is the center and master piece of all our strategy. The article marketing campaign has given our agency trust and authority in front of our prospects and customers, and also, in front of Google search algorithm. Our agency has been featured at Expertise and Upcity as one of the top digital agencies in Miami. We have also been featured at CV Magazine as a most outstanding agency for lead generation solutions in Florida. Our articles have been featured at Medium Digest. We have been interviewed at Voyage Mia. We have obtained Google featured snippets in search. Our prospects find our agency in Miami and other cities, when they search in Google for digital marketing agencies with one of the following search terms, among others, on the first page of Google search results: “digital agencies for b2b small businesses” “agencies small business Miami” “digital agencies for small businesses in Miami” “digital agencies in Miami” “AdWords agencies in Miami” “AdWords consultants” “content marketing agencies in Miami” “best digital agencies in Miami” “best digital marketing agencies in Miami” “Google agencies in Miami” “b2b agencies in Miami” “lead generation consultants in Miami” “small business digital agencies” “digital agencies for small businesses” “article marketing for small businesses” “seo agencies in miami” “seo consultants in miami”
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Miami has beautiful natural and urban places to visit. Beaches are beautiful and the city has many different nice places to visit, eat, drink, hang out and walk. We like the keys, beaches and also the urban side like Brickell, Coral Gables and Key Biscayne
Who else deserves some credit and recognition?
Coursera online courses