Meet King Jewell | Creative Director

We had the good fortune of connecting with King Jewell and we’ve shared our conversation below.

Hi King, what do you attribute your success to?

Being Authentic. We’re in a time where brands and businesses are selling to you but not speaking to you. I think it’s important that the consumer understands that not only do we want their support financially (buying the product) but the goal is for you to love the brand and the people that represent the brand. Word of mouth goes a long way and I believe through this method we have been successful.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

Sneaker Shootout Miami is an ever evolving idea that started as a photography company organizing networking meetups for Sneaker Enthusiasts and photographers. While developing a secret project that has yet to be revealed King Jewell, Founder/Sneaker Head, stubbled stumbled upon the idea to revitalize the sneaker battle called Walk this Way. What was once a highlight at sneaker trading shows and more recently held on Instagram, Walk this Way is the elite experience of a sneaker battle. Being held during Miami’s Art Basel Week WTW is a fashion show styled sneaker tournament consisting of 8 of Miami’s top sneaker heads.

Biggest lesson: Start early and plan ahead. Starting in 2018 it was difficult soliciting sneaker heads to compete due to the newness of the idea. I only gave myself 2 months to curate the event and including finding talent. 5 years later SSM is preparing for Walk this Way V learning to start earlier in the season to allow contestants more time to prepare to compete. The brand has been highly recognizable and respected amongst the sneaker community.

One of the biggest joys of the company is providing a platform for sneaker heads, photographers, artists and influencers to be in the same room in order to network and create more art and opportunities and for their businesses and more importantly the sneaker and hip hop culture.

The vision is to create a sneaker battle league where sneaker heads battle each other across the country throughout the year with Walk this Way being the main attraction for the championship belt and bragging rights as the Sneaker Gawd of the United States, and maybe even the World. “To the victor goes the spoils.”

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The best spots the eat would include Morgans in Midtown for Breakfast/Brunch ,Casa Tua located in Saks Fifth Brickell City Center for lunch early dinner. Kamodo’s in the evening for dinner and I would end up at Racket and/or the Oasis in Wynwood at night. You have to check out the Wynwood area to see the cool art and bar hop or if you want to do some good shopping I would start in the design district and finish at the Aventura Mall. If you’re a sneaker head be sure to stop at Shoe Gallery, Token Miami and Kicks Daily. Be sure to spend some time at the beach preferably North Beach (South Beach is too crowded).
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

I would like to thank the  Jewell Brand. They have been very instrumental in the development of the Walk this Way – Battle of the Sneakers, our main event held every year during Art Basel. The Jewell Brand brought a wealth a brand development knowledge and event planning experience.

If you would like to be a part of this years Walk this Way V please reach out us via email and/or Instagram. 


Instagram: @sneakershootoutmaimi

Twitter: @sneakershootoutmiami

Youtube: Sneaker Shootout Miami

Image Credits
Shot By Retro Nina Rodrigues

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1 Comment

  1. says: Sharron Jewell

    Wow Son. You’ve shown me how you’ve taken your love of sneakers (which of course I did not understand) to a new way of expressing your artistic nature. Love it and congratulations on your “sticktuiveness” to bring your passion to fruition! Love you!😘😘😘👏🏿👏🏿👏🏿

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