We had the good fortune of connecting with La’Queasha Beard and we’ve shared our conversation below.
Hi La’Queasha, what habits do you feel helped you succeed?
My work ethic helped me to be able to succeed in my business. I was raised to work hard and work for what I want– and don’t wait on someone else to give it to you. This was how my business was birthed, actually. Another habit that’s helped me succeed in my business is naturally being an introvert. Having positive energy and trying my best to be optimistic, even about other people’s businesses and brands, has helped me to not only attract new clientele but to stay sane in my own business, especially during the pandemic.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am the marketing director for a non-profit organization in South Florida that focuses on affordable housing, arts and culture, financial empowerment and so much more surrounding the wholeness of the family unit. In my job, I am responsible for all of the branding and marketing such as graphics, web design, public relations, graphics, campaigns, and more. I manage six different department’s marketing as a one-[wo]man band. In my business, The Visionary’s Branding Agency, I service small businesses, mainly startups and ministry leaders, pastors. I help create brands from the ground up, and connect businesses to their target audiences through effective marketing and graphics. I got to where I am professionally by being consistent in my efforts to become better. I invested in professional development courses to help enhance my craft, I gleaned from people that were further along in business that I admired, and I kept a plan. The biggest lesson I’ve learned while being a business owner and a creative is to let the work speak for itself. I can brag on what I’ve done, but when I showcase my work, it can say a lot more than I could ever say to someone else. I want the world to know that The Visionary’s Branding Agency is always here to serve. Being able to tell our client’s stories through branding and marketing is what we’ve been created to do–create.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When my friends come into town, of course, I’d take them to South Beach for the scenery. I’d take them to Fort Lauderdale Beach for a more lowkey but still beachy scene. While in Ft. Lauderdale, Shooters on the Waterfront is the best spot for brunch. Then Wynwood for the art district. Frostbite for some alcoholic ice cream is always a good time as well.
Who else deserves some credit and recognition?
I’d like to shout out my counterpart Jarren Jackson. He’s helped me to grow in business in so many ways that I can’t even count them all. He’s the go-to person when it comes to professional development, and his constructive criticism has changed the way I manage my self-care routines and clients as well. I refer to him as “the man with the plan and juicy brain.”