We had the good fortune of connecting with Leslie Nunez and we’ve shared our conversation below.
Hi Leslie, what’s the most important lesson your business/career has taught you?
As my business continues to grow, there are so many new things to learn from each day, each event I come across, and challenges that I encounter. It is up to me to determine whether or not I want to take away from experiences which is why I am determined to make sure I become aware of it all.
I want to begin by sharing one of my lifetime business lesson which is knowing my worth! It took me a while to nail down the business part of my photography since the art was always there and never a problem, it was difficult to work in the business side of it. My mindset shifted from underestimating my work to knowing that it is worth so much and more. I learned the hard way to price my work the right way and even today it is something I struggle with. I strive to please every one of my customers and satisfying their needs on a budget. Unfortunately, being the nice guy did not always work for me as it affected my overall mindset and how I managed my business. After realizing that my work is so much more than a couple dollars or even free shoots, I even saw more value in my work along with my clients.
I am grateful that I feel much more confident and I learned that knowing my worth is so important! It took many courage to shy away from underestimating my work to finally get to the level where I feel empowered to capture peoples moments while also being valued in the best way.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started my photography business in 2020 when things started to get shaky in the world because of the pandemic. It was a bad time to start but for me it was perfect. I had time to myself to reflect and really plan out what I will do once I can get to work. The planning behind the scenes was perfect for me as I was able to create a brand on social media in the meantime. After things started becoming better, I booked my first client. After a couple months I turned my business into my full time job while also being a full time student which was a huge risk for me as I had no other income. That motivated me to get moving and work hard to build a clientele. I would spend late nights figuring out how to get the perfect edits and how to deal with clients. It was difficult getting to know the business side along with keeping up with the trends behind the art of photography.
My goal is for people to look at my work and be able to see the story behind it. The countless laughter, the joy and the endless love that is portrayed through my lens. I live for candid moments and turning them into a memory.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is THE most exciting times of my life! I always have family visit florida and my favorite part is being able to give them a tour of all my favorite spots. I would plan the ideal florida itinerary starting with breakfast at Thatch in Miami then heading to the beach for a nice dip in the ocean. After, we will get ready for a nice dinner perhaps at the swan miami and get some drinks. Next day we can watch the sunrise and do a workout at the beach maybe rollerblade around town and breath some fresh air in the early morning. After, we can head to brunch with an ocean view then go thrifting in some cool stores around the area like out the closet in Fort Lauderdale or even any goodwill. Next couple days can repeat and of course visit some coffee shops and keep exploring the area!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to thank my mentor Sydney Marie which was my FIRST ever photography business inspiration. She really encouraged me to take a turn in my business and make it into a real deal thing. I am forever grateful to have experienced the journey of becoming a professional photographer!
Deco + Grae photography (my photography business)