We had the good fortune of connecting with Lissette Sevilla and we’ve shared our conversation below.

Hi Lissette, can you walk us through the thought-process of starting your business?
When I immigrated from Nicaragua, I cleaned offices for my first job while going to school. I always told myself that I would save money to start my own business. I would visit the flea market and do my own research on what sold the most. I realized that men’s, women’s, and children’s underwear was a good place to start because it is always in demand. So I decided to open my own booth and open my business with selling under garments at the flea market. Soon, I was able to open my own retail store and expand my inventory to not only underwear but body shapers, socks, swimwear, etc. Body shapers became the most profitable and main focus of my business. I made many connections from my manufacturers and was able to design my own shapers under my own brand.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I have had over 25 years of experience in this industry and decade of owning my own store. I believe what sets me apart from others is my expertise and variety in products. It is also very important for me to have great customer service. I want all of my clients to leave my store satisfied with their purchase and experience. Building a personal connection, big or small, really relaxes the customer and allows them to express themselves more which helps the both of us in getting them right item. I do my best to answer any and all questions or concerns which allows them to put their faith in what I am telling them. It is no good for either of us to have them leave with something they’re not confident with. I want everyone to know that I was able to achieve all of this with my faith and passion. It is always important to work hard. No matter where you come from or what you studied, anyone can have an aspiration and turn it into reality by working honestly, correctly, and vigorously. These are the things that I have given me my success.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would recommend, obviously, the beach. I don’t personally drink or smoke but I love to dance! Miami has a lot of nightlife places to visit such as La Klave Night Club in Pembroke Pines. There are also great places to eat like a Nicaraguan fritanga, Luka Restaurant in Doral, etc. There are also places to shop and walk such as Lincoln Road and the Design District. Walking and conversing at the beach at night is also a favorite past time of mine.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have always relied on my faith in God to help me in every endeavor I take on. God has given me the strength and guidance to succeed and to overcome any obstacles I have faced. My children Norman, Danelia, and Linor are the ones who have given me purpose to work as hard as I do. Everything I do is for God and my children.

Instagram: nordalishapewear

Other: Whatsapp: 786-862-1203

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