We had the good fortune of connecting with Luis Canción and we’ve shared our conversation below.
Hi Luis, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
Business is a hard thing; from start-up to marketing, contractors, and services, it can be a jungle to get right. My business venture has taught me that the three most essential elements to business are; Niche, Ethics, and Patience. You can’t have one without the other, and learning this was essential to the amount of maturity I’ve received in the past seven years in the recording industry. You can have the Niche, the thing everyone hires you for, but without Ethics or honesty, your clients will run over somewhere else: or, on the contrary, have the Ethics, but without a Niche, have nothing special to offer. These 3 points are what business has taught me over the last seven years so far.
Alright, so let’s move onto what keeps you busy professionally?
My journey to being a Music Producer was entirely a devoted one to music. I remember back in 2013 working part-time in Starbucks, fresh out of high school, trying to figure out where I wanted to go in life; I just wanted to sing during this time; I had already been used to performing in front of a decent 1,000 and more crowd at my church, and figured that’s where I was going to stay. Flash forward seven years. Instead of taking the forefront and being the voice of a band, I sit back and let my clients have the spotlight; I make sure their performance, music, and engineering are as perfect as can be. I admittedly strive for perfection; you know what they say, aim for the sky, and you’ll reach the ceiling. A typical workflow for me is setting up studio sessions with my clients and having them send me a concept of their song; sometimes ill get journaling of what they are going through; other times, it’s a very basic demo of something they’ve written. Based on that idea or reference, I create the whole musical arrangement, from the guitar parts to the string parts, and most of the time, even the lyrical melody, you know the little tune you can’t get out of your head sometimes, that’s called a melody; I consider myself pretty good at making those, that’s my favorite part. This Niche has allowed me to work for Capitol Records, Universal Music Group, and Word Records. Companies like Basking Robbins, Stranger Things, and PDK Films. And to even fly out around the World as an Audio Engineer.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Miami is a beautiful place; theres much to do. I would tell this best friend to get their vocal cords ready for some studio karaoke at my recording studio, group of friends, lots of bad singing, but a great time! I’m a food guy myself, so I would spend as much time visiting My favorite spots in the city of Miami, such as Ms. Cheezious, Burger-Fi, Dogma, and Olive Gardens. The rest of the week would be some good ol’ sightseeing of the beaches and Parks Miami has to offer, from Miami Beach to the more northern parts of Florida in Orlando, home of the grand, Walt Disney World.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to thank my wife for the constant support, motivation, and efforts to encourage and pay the cost of what it means to be with a creative.