We had the good fortune of connecting with Nelly Toledo and we’ve shared our conversation below.
Hi Nelly, is there something that you feel is most responsible for your success?
The success of my brand and truly the most important factor behind my brand definitely comes from staying authentically me. I have built a community of women who can relate to me and the struggles that comes with being a plus size women who loves fashion and beauty. I keep it 100% with my audience and I truly think they appreciate it. I don’t try to be like anyone else, and I believe that sets me apart.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I started on social media almost 10 years ago and boy has it been a ride. It was not easy, but it has been totally worth it. I love to create and it’s crazy to think that something that started as a hobby, as something to escape from my reality is now my career. There has been many lessons I learned throughout the process. I first started as a beauty “guru” and just this past year I started doing more fashion. If there is one thing I can say is, don’t be afraid to pivot. I was so stuck on the beauty side of the industry and I realized that was not the only thing I could do. If something is not working, don’t be afraid to change it.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love Miami! I have been here pretty much my whole life. Any place here is fun and such a vibe. I would definitely take them down to the Wynwood/Brickell area. I would definitely take them to eat at Redfish by Chef Adrianne. They have the best food and its near the water. For drinks and a good time, the Gramercy is my current favorite. They have such instagramable spots and the drinks/food is amazing!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a huge thank you and shoutout to my management Mujeres Social. Kristal and Lexie have believed in me in times where I didn’t believe in myself and are constantly pushing me to be better, do better and never settle for less than what I deserve. They have confidence in me and my dreams and that’s all a girl can ask for. I love you guys!!