We had the good fortune of connecting with Nick Laiuppa and we’ve shared our conversation below.

Hi Nick, how do you think about risk?
I am definitely not a gambler. Every time I have actually gambled I’ve lost my money, so I gave that up pretty quickly lol. When it comes to risk in business and life, I prefer to look at it through an “investment” lens. I ask myself a few questions when I face a “risky” decision.

Can I afford to take this risk? If it all goes south will I be okay?

Who’s in control of the risk working out? (I usually feel better about it if it’s something that I can control because I know that I’ll make it work if I need to)

Will this help me get to where I want to go and is that reward worth the risk?

Owning a successful company over time is all about making investments into that company. Each investment should put you a few steps closer to where you want to be. Eventually, all of those small (and a few of the large) risks, or investments, will snowball and make up your business’s growth story.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Nick Laiuppa Marketing is an independent school marketing agency that helps schools get and keep more students guaranteed. We’ve recently shifted to focusing only on the independent education industry which has been a really interesting transition for us. Prior, we were solving marketing problems for businesses of all shapes and sizes through advertising, SEO, email marketing, and direct mail marketing.

That transition came when I helped my local private school with some social media marketing help during the pandemic as their marketing person was attending to other needs. I found that private schools need a TON of help. Generally, they’re 5-10 years behind the “regular businesses” that I was used to serving when it comes to marketing. We believe that the unique point of view that we have from working with businesses can be applied to spark massive innovation and results in the independent school marketing space.

As the owner of the company I’m the most proud of our team. We’ve been able to create a place where the best idea always wins and our people feel comfortable to make their own decisions. I’m also proud that we really help change the lives of our clients. By doing what we do, companies are able to serve more customers which changes the lives of the company owners, their employees, and their customers.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Probably the first thing on the list would be Juno beach. I’m not huge on the beach having grown up within 20 mins my whole life, but I see the beauty. It’s tradition to go to Elements over in Juno after the beach for ice cream or an acai bowl. I’d probably suggest a drive down US1 from Palm Beach Island to as far as they wanted to go. It’s a super nice and scenic drive. Downtown WPB has been getting really cool actually with all of the new shops and decor they’ve been adding over the years. A day down there would be a good time. Hanging out at Grandview Marketplace for some food and drinks and Composition Coffee Shop in Industry Alley is always a good time. Downtown Del Ray is a great spot for the nightlife scene or a visit to the Del Ray Marketpalce if they want to keep it more relaxed. I’m big on thrifting so there are a few gem thrift stores around West Palm Beach that you’d have to twist my arm for me to share.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My wife has been the ultimate support system. When we got married we were broke (and actually in debt) as I was transitioning out of my prior career into my current career (marketing agency owner). Her support for “whatever wild business idea I had next”, as she put it, actually made it into her wedding vows lol. She basically fully financially supported us as my new business was getting its footing. But, more than the financial support she offered was the emotional support, understanding, and drive that she gave me. I couldn’t (and can’t) do it without her.

Website: https://nicklaiuppa.com/

Instagram: https://www.instagram.com/nicklaiuppamarketing

Linkedin: https://www.linkedin.com/in/nick-laiuppa-22b48395/

Twitter: https://twitter.com/nicklaiuppa

Facebook: https://www.facebook.com/NickLaiuppaMarketing/

Image Credits
Katherine Laiuppa

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