We had the good fortune of connecting with Nuveaux Lizaire and we’ve shared our conversation below.
Hi Nuveaux, what was your thought process behind starting your own business?
It wasn’t until fairly recently that I started looking at my craft through the lens of it being a cog in a system modeled to offer real value to those it’s made to empower. It took a long time to shift my perspective to that bird’s eye view of thinking ‘How can I create something that people will remember and value?’ Where I find my answers, I do my best to envision the components needed and identify how they would need to function together to operate best as a profitable creative engine.
Before that, I guess the first chapter of my business would be when I made the decision to create an LLC for what I was doing as an artist. The idea came from the viewpoint of “Why not start my business now? That way I can keep track of my creative earnings and spending through a separate business account.” Small projects were coming through the door here and there so I figured I should take on the task of establishing where that money was going to go through. I don’t think I had heard it during that period of my life, but there’s a saying that “What gets measured gets managed,” So in that sense, I did felt ready to put on my big boy shoes as an artist, even though the main difference now is that it just ends up taking forever to file taxes.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I operate Nuveaux Creative Studio—an agency built around empowering brands and creatives alike to express their voice and values which make them unique through tailoring their visual articulation. The thing about this venture that really excites me is helping creatives bridge the gap between the issues they face and their approach to solutions they need in a way that tells their story every step of the way. My business is still in its infancy, but progress is to never halt. To say the least, it hasn’t been easy, and I honestly expect it to get much harder before it gets any easier. Between establishing my fundamental identity, designing the road map, and laying the groundwork of multiple roles at every point, the journey has proved itself very prone to challenges. That’s the nature of venturing down this path, and I assume I’ve only just gotten introduced to its hardships, so that’s something I’m learning to keep categorized as ‘good stress’ to serve as a catalyst for adapting and evolving past the roadblocks.
I found my way through my challenges by learning the tools I needed in various disciplines. That looked something like becoming my own web designer, marketer, brand strategist, public relations officer, and even digital content creator; to list some of my most recent adaptations. In all of this, one thing I’ve been lucky to learn is the importance of examining situations from multiple perspectives—especially from the viewpoint of the person who I’m aiming to communicate to—and being prepared for that interaction on all fronts. Something I’d like the people to takeaway when they look at my brand is this: at the intersection of connection in commemoration and empowerment through representation is where they will find Nuveaux.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I were to provide an itinerary to have the best time ever in Miami, I would hope that my they have an inclination for experiencing the deep-rooted cultural side of the city. The first order of business would be prescribing activities fit for a local who knows how to get the most out this beloved city. With that being said, South Beach is to be avoided—unless it’s for the very specific purpose of visiting Artechouse. I’d direct them to eat at places where their experience of the city’s culture is as enjoyable as the food, so places like R House, Casa Florida, Subs on the Run, Chapultepec, and All Day Miami. After all, there’s no question it’s better to enjoy the life the city has to offer when you know there’s a range of amazing meals at your disposal afterwards. To satisfy a need for amazing night of drinking, my top recommendations would be heading over to Blackbird Ordinary, Las Rosas, Shh Miami, and The Basement. Finding the great spots and events, during these challenging times, is a bit of a trickier endeavor than it once was. Events like The Love Below at Las Rosas, Meet Your Muse at HGAB Studios, and even the monthly Full Moon Drum Circle at Miami Beach would rank high on my list of recommendations. The revolving door of events held by key identities such as Up2Something, Space Park Miami, The Homies Only, and The Hippie Haven are each essential in the sense that those experiences—along with their communities—are truly one of a kind.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Earlier this year, I had a cataclysm that pushed me to take it upon myself to learn the business of creative design. My holy grail for this knowledge became ‘The Futur.’ They’re a design firm that shares powerful insights for freelance designers and creative agencies. As the fruit of my studies, my repertoire of branding tactics has been growing just as exceedingly as my strategic thinking. I can acknowledge that, in a sense, the steps unlocked ahead of me are only now visible to me due to this. I have to say that as a creative, it’s really important to always be a student of your craft, and of life in general.
I also give thanks to the support I receive from all my friends and peers who resonate and respond to the work I do. It really is an priceless feeling to see the outpour of love whenever I’m able to post something I had worked on. I’m aware of how social media platforms’ algorithms trivializes and gamify the landscape of creative work. Therefore, in a bittersweet twist, I keep it in my mind to not give the expectation of validation too much weight in the ‘why’ of my work; ‘impact with purpose’ remains at the helm of my creative principles.