We had the good fortune of connecting with Roddy Hanson and we’ve shared our conversation below.
Hi Roddy, we’d love to hear about how you approach risk and risk-taking
For me taking calculated risks has always been a no brainer. No one ever made a huge impact in the world by playing it safe. The reality Is that even if you don’t take risks you can still fail! So you might as well risk going for your dream and set that bar high because even if you fail, the chances are you still moved forward in many ways in life. I have always taken risks but made sure they are totally calculated and it is the right risk to really move me forward. I love to push the envelope when it comes to creation of consumer products and there has always been risks when creating something that has never existed before, but I believe risk pushes you to a new level. Fear of loss is much more motivating than potential of gain, so when you take a risk, usually there is a chance you will loose something big and that alone can be used as driving force to go for your dreams with everything you got.
What should our readers know about your business?
After being a dancer, model and actor i got sick and tired of not truly controlling my own destiny and I always had the entrepreneurial spirit. This led me to create my first successful brand “Shredibles” which was the worlds first plant based CBD protein bar. It was an absolute struggle to get started. I had no money, no degree, no business experience and people laughed at my idea, but I did not care because I had a strong vision for this. Vision is a key factor when being a founder because you are going to have to go through many failures and mistakes when starting an innovative product. After 18 months we started to gain a lot of momentum and this led us to an acquistion which changed my life. But we did not stop there! We then took that money to create another innovative brand “Shroomy” which is the worlds first mushroom infused gummy which is now growing at an incredible rate. My vision is to elevate the mental and physical health of consumers by creating innovative brands with fun to consume holistic products.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a full blown nature guy, but I also enjoy some luxury, good food and beautiful views! So with me you could expect going to some secret nature spots that you never knew existed followed by some delicious food!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to give a shout-out to my customers! Without them I wouldn’t be anywhere and thank you for trusting me to provide you with innovative consumer goods to elevate the human experience.
The one where I’m laying down is by Stevan Reyes the one where I’m eating the shredibles bar is by Christian Alexander and the product shots are by Byron Manzo