We had the good fortune of connecting with Sandy Viteri and we’ve shared our conversation below.
Hi Sandy, how did you come up with the idea for your business?
One day I woke up with the idea that I wanted to launch a podcast, but for some reason, I was wrestling (in my head) with the idea of doing just audio. I knew that people like consuming content in different ways (some people like listening to content, some people enjoy more reading, others are more visual (they like images or videos). So, after working for nearly two decades with major enterprise and software development companies, and following a highly successful career as a Vice President of Global Marketing for a $350M media measurement and analytics company, I knew that going with Podcast/Audio only I was going to leave a big piece of the multi-platform audience engagement out of the equation. That is when I started to do non-stop research about combining the power of Video and Podcasting to help people expand their reach and grow their audience. So I launched my own Video Podcast to test the waters and immediately people around me started to notice and they started to ask me questions about WHAT I was doing and HOW I was doing it. That is when I launched the Beta program for my Video Podcast Academy (in March of this year). I didn’t have a mailing list but within 12 weeks I was able to grow my list from-0-to over 3,000+ people interested in learning more about the topic of Video Podcasting. This obviously was a great way to validate the need in the market and the messaging. I was happy to run the Beta with three paying clients. Fast forward – to October, we launched Video Podcast Academy again (in English and Spanish). We had over 3,800 new people registered for my live masterclasses and we just closed our cart at the end of last week with 9 new students. Every day that goes by I fall more in love with the “IDEA OF MY BUSINESS” not necessarily because of the technology and the power or the benefits that Video and Podcasting can provide to people to help them grow their audience. It is actually much deeper than that. When I am teaching my students we talk about their FEARS about being in front of the camera, we talk about their limiting beliefs, we talk about what keeps them up at night, and the WHY that is motivating them beyond any fear to share a message that can touch and transform someone else’s life. The power of Video Podcasting is actually the power of communication and the power of being able of touching someone’s else heart. That is the model of my business and that is that what I am teaching within Video Podcast Academy because I truly believe in the mantra that “Vibes speak laughter than words.”
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I was born and raised in Caracas, Venezuela. But my first opportunity to spread my entrepreneurial wings was when I was 15. My best friend and I created a party planning and children’s entertainment business that taught me two very important lessons: 1. About the commitment that is required to be a successful entrepreneur and 2. About the rewarding feeling you get to experience when you focus on delivering the best customer experience for your clients Looking for new opportunities, my family and I came to the United States when I was 18 years old. As any immigrant knows, it’s a very difficult leap of faith made even more difficult when you do not speak the language. I taught myself English by placing sticky notes with the names of objects all around the house. Once I’ve learned a little bit of English I thought that the best way to continue developing my English skills was to throw myself into the deep end by submerging myself into customer-facing positions. So, I got a job as a department store sales associate during the day AND as a restaurant hostess at night. When I was ready, I applied for a position as a receptionist and I made the “BIG MOVE” into the Corporate World. But I am most proud of how I raised my son, while I was a single mom, taking care of my mother who was battling cancer, earning a degree in Marketing, and climbing the corporate ladder. My son is now a first responder as a Police Officer in Panama City. I was juggling a lot. But my hard work paid off, I mastered English and I became the Director of Public Relations for a Global Clinical Research Company in Washington, D.C. which working closely with the senior management team, I lead strategic communications activities with investors, customers, and regulatory agencies until we took the company to NASDAQ. It wasn’t easy. The road to success is never easy but is very rewarding. My career then took me into the Enterprise Software market where I ran for over eight years Marketing and Lead Generation Programs in North and South America for a European Software Company. Seeking to expand my contributions, I became the VP of Global Marketing Operations for a Media and Digital Analytics Company that was entering a high-growth company driven by partnerships and acquisitions with Google and Facebook. After moving to South Florida, I said to myself “Our dreams are non-negotiable when we are asleep. So why allow them to be negotiable when we are awake?” That is when I decided to go all-in as an entrepreneur and to start my own company. This was when I founded Viteri Vibes a Full-Service Marketing Agency. I knew my corporate marketing experience and entrepreneurial energy would be valuable to a vast number of entrepreneurs and small business owners who needed help to start, establish, and grow their companies. Then, that too took a pivot last year with the birth of the Video Podcast Academy. I am not going to lie. Starting your own business is never easy! As the Founder of a company, there is a learning curve on how to build, launch, establish, and make a profitable company. All of this while wearing multiple hats. Being your own CEO, Accountant, Head of IT, and let’s not forget being a mom and wife, a sister and dog owner – right? Having said that, as a business-woman finding balance has become more of a priority for me these days – practicing daily meditation, exercising, yoga, giving my time and energy to my important causes and charities it’s what really keeps me centered. The life of an entrepreneur can be challenging but is driven by passion. That passion is our inspiration, is our energy, is our driver. And at the end of the day, it is not a number and it is not profit what defines our success. More often than not, our success is defined by the number of people that we have touched, the number of people that we have helped. THAT is our ultimate reward!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Niceeee! ok I live in Miami and there are lots to see and do (meaning variety). I like keeping things loose (as opposed to forcing itineraries on people, so what I would do if you were one of my best friends visiting, I would send the following list to you so you can pick from here the things that YOU would like to do 😉 deal? here we go! Cool Neighborhoods (Lots of GREAT restaurant options) South Pointe Park Wynwood Walls Miami Design District Brickell South Beach Museums (Some of these are not open all year-round) Perez Art Museum Vizcaya Museum Phillip and Patricia Frost Museum of Science Institute of Contemporary Art The Margulies Collection at the WAREhOUSE Miami Selfie Museum Euphoric Emporium Miami Beaches (lots of water sports everywhere) Key Biscayne South Beach *Casa Marina Resort* *Latitudes Restaurant* Islamorada *Lorelei Restaurant* Florida keys * Little Palm Island Resort* Siesta Key Marco Island Restaurants KYU (Amazing Asian Food) Ghee Indian Kitchen (Best Indian) Amara At Paraiso (Amazing View) Smith & Wollensky (Amazing View) Versailles Cuban Bakery (Best Tres Leches) Cubaocho (Typical Cuban) El Tucan (Great Show) When are you arriving? 😉
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
James Wedmore – I am where I am thanks to his program Business By Design + Next Level (yes his strategy, framework, and tools) but even more important than that, I am where I am thanks to James’ guiding principles, his philosophy, the environment that he builds so we can all fill like we are part of a family and of course the community which includes not only like-minded entrepreneurs but also the AMAZING group of coaches / human beings.