We had the good fortune of connecting with TAMARA VASQUEZ and we’ve shared our conversation below.
Hi TAMARA, we’d love to hear about how you approach risk and risk-taking
With the past year that we’ve all experienced, I learned a very valuable lesson and that is that you will never grow in your comfort zone. As cliche as this sounds, life really is about taking risks. My creative career strives on the crazy ideas and risks I try to bring to life in the advertising and craft world. My small business began by believing in the success I could reach if I did take the risk. I learned to switch my view of risk from fear to an opportunity waiting to unravel.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m a copywriter who dreams of creating a more inclusive and empowering community through authenticity and creative expression. What is a copywriter you may ask? Copywriters are the talented people behind the words, slogans, and scripts for many ads that you may have seen. What I love the most about my career is the impact it has on creating change during a pivotal time in our world.
My journey into the advertising industry was not easy. The advertising industry is not an easy industry to breaking into when you are a part of a historically excluded community. Being a woman of color was already an obstacle in life and I was not surprised when I realized it was going to be an obstacle in my career. During my senior of college, I discovered the MAIP program. MAIP (multicultural advertising internship program) is a selective fellowship that provides fellows with virtual trainings, one-on-one coaching, MAIP labs, and various opportunities to network with MAIP alumni and industry leaders. This program is a space for BIPOC students/recent grads to build a foundation in their careers. This program helped me land an internship as a copywriting intern at the agency I currently work at! This internship also took place during a very difficult time last year during covid and the numerous protests going on around the world to support the Black Lives Matter movement, but I thank my MAIP 2020 class for always supporting each other to this day. I’ve learned the lesson of surrounding myself with supportive people and how this drastically improved my life.
When people see me, I want people to see that my success and my drive are fueled by my passion to create a more inclusive and empowering community. I am a first-generation Peruvian-American and the origin of my future family’s success story in America. When people get to know my brand, I want them to feel the resilience that outpours from my dedication to keeping my family’s legacy going and not letting risks scare me from reaching my goals. I want to be that person that not only earns a seat at the table but brings people up with me.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Miami is such a vibrant city. I am not really a nightlife person but I do enjoy indulging in food, art, and thrifting! When my friends visit, I love taking them to:
CVI.CHE 105 for amazing Peruvian food.
El Tayta for more Peruvian food.
Havana 1957 for pretty good Cuban food and drinks.
Merkado 31 and Pollo al Oro for some delicious Pollo a la Brasa take out.
Yes, all we are eating is Peruvian food. idcidcidc.
CAO Bakery and Cafe
Moises Bakery for amazing empanadas
Another Broken Egg Cafe
Fun Places to Hangout and Eat
Exploring the Design District!!
and of course the beaches! My favorite beach is Hollywood Beach. I love the Broadwalk! There are more place I can’t wait to explore!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My success is a reflection of the sacrifices my parents gave to come to the United States. They left their comfort zones to give my brother and I a better opportunity in life. Do you know the level of love that is? It’s unconditional, and for that, I will never allow my fear of failure or imposter syndrome derail me from the things I want in life.
After my parents, my family. They never questioned my creativity or choices in my career, it was always “how can I help you?”. To Jackie, Cynthia, Angel, and Pepito, thanks for always being in my corner.
Finally, to my sorority. Chi Upsilon Sigma was the sisterhood I never realized I needed. I decided to open my shop selling to my sisters and siblings first and they undoubtedly supported me. Members I’ve never even met were supporting me. Thank you for empowering me to follow my dreams and supporting me every step of the way. To my line sisters, my intake, my big, and my prophytes, thank you.
Special shout out to Warren, thank you for listening to my crazy ideas and also supporting me! 🙂
Other: My small business: https://www.instagram.com/teepo.t/