We had the good fortune of connecting with Tranavia G. and we’ve shared our conversation below.
Hi Tranavia, do you have a budget? How do you make lifestyle and spending decisions?
Initially, I didn’t have a budget. I would spend my last dollar restocking inventory, purchasing promotion, and changing out packaging. I eventually got tired of not having money for my personal expenses, so I created separate accounts and budgets for personal and business. When it comes to finances, what’s mine is mine and what belongs to Flowe belongs to Flowe. I usually make spending decisions based on what I think I need most urgently. If I feel like it can wait- I’ll usually wait it out.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business, Flowe Boutique, is a clothing boutique. We’re best known for selling sundresses and trendy clothing. Our local delivery option is what really set us apart from most clothing stores in Miami. At first, I was offering the option of delivery completely free with every order- I just wanted to get the name out there! At some point our first item, the Posh Dress, became wildly popular. I went from sitting on 5 dresses and being unable to sell them to having to order restocks multiple times a month. I had local influencers reaching out for dresses and coming back the next day for another color! Eventually, it became too much for me to handle. I was having so much fun spending the money I made that I forgot to invest it back into my business. Big mistake. I had to go back to the drawing board, I closed Flowe for a few months and came up with a new strategy. It wasn’t easy, it was scary how much the hype had come and gone- for a while I wasn’t sure I’d ever get the buzz I had with the Posh dress back. It was hard staying motivated, but it taught me to focus on growth and not on the money. I also learned how to allocate my finances properly. I want the world to know that a young black girl can run a successful business too. I hope to inspire those that may not have a large support system to keep going, even if they have to do it alone.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I grew up in North Miami Beach, so it’s a must I take them to the beach. Everyone hypes up South Beach, which is fun- but I prefer Haulover beach. I’d take them there and barbecue. We’d definitely have to hit south beach at some point, just for the best pictures. Giannis is my fave, I always recommend them to anyone looking for great food and a great picture! Later on in the week we’d have to go to wynwood, the fashion district, and Bal Barbour shops. I love the casino so I’d take them to the hard rock in Hollywood ( my lucky casino). A few more food places we’d have to go: Chez Katu, The Licking, and world famous eggrolls- so good!
Who else deserves some credit and recognition?
I would definitely like to give a shoutout to my customers! I started my business with no experience in sales or marketing. Most of my sales came from people I approached at a public place like the mall or nail salon. Almost two years later those same people buy from me and refer their friends and family. My customers are like extended family to me now.