We had the good fortune of connecting with Valeria Alvarez and we’ve shared our conversation below.
Hi Valeria, what do you attribute your success to?
Our product and the story behind our product. I’m a firm believer that having a solid, well executed product is key to a successful business. The simplicity of what Peel is and our sustainable story behind our business has been a differentiator in the last year we have been in business.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Peel is a vegan, soft serve company that uses 100% rescued bananas and coconut milk as a base. Only 2 ingredients in our product and no added sugars makes a creamy and delicious bowl base that we then top with fresh fruit and dry toppings, ranging from house granola and peanut butter, to strawberries and mango. Rescued bananas are bananas that are perfectly edible, but cosmetically imperfect, making it almost imposible for local vendors to sell them to supermarkets, and otherwise, would be thrown out. At Peel – we love imperfect but perfectly tasting. Peel is definitely a new concept in Miami and the pandemic made us close down for the first half of 2020 which was a big challenge, but we’re definitely thankful to have a safe, ongoing business that operates on the weekends and has gotten a lot of great feedback from our Miami community. What’s great about Peel is that it can easily be eaten for breakfast, as a mid-day snack or post workout meal. It fits well with whatever you’re craving.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Hmm. There are so many new spots popping up in our city. I love all the local coffee places in Miami, everything from Vice City Bean, All Day or Sabal Coffee in the design district. Breakfast places like Caracas Bakery, El Bagel or Rosie’s Cafe which are sooooo good. For lunch, I like to eat nice + light so anywhere like Lemoni Cafe, Love Life Cafe, Under the Mango Tree are some of my favorites. On my off time, I love to visit local shops, local bars and definitely love to be out on the beach our out paddle boarding, visiting places like Rose Coloured Floral, Midtown Garden Center, Verde Market, Margaret Pace Park, South Pointe Park. For dinner, I love places like Caja Caliente, Fiorito, Luna Pasta, Boia De or Iron Side Pizza. And of course – dessert from places like Dasher & Crank, Frice or Cindy Lou’s cookies yummm.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Peel started at Legion Park Farmers Market’s back in Summer 2019 under a 10×10 tent and 6ft table. Part of our success definitely is thanks to them, as it was during the first 6 months of our operation that we got to test out our market. It was also here where we met other local vendors, and where we made some partnerships. Honi Lifestyle is one of them – a local Honey vendor from Homestead where we use their honey to top off all our bowls. We’ve also work closely with our food vendors in the Allapattah Market where we pick up our weekly fruit supply and have done some local partnerships that we’re so proud of, including More Mano, Vice City Bean and Edible South Florida. You can currently can find Peel open weekends only at Elev8tion Fitness in downtown Miami, so huge shoutout to them as they have been nothing but amazing the last 8 months. Peel is a fully sustainable business, so every weekend, we compost at Earth N Us Farm in Little River.