We had the good fortune of connecting with Victoria Ashley and we’ve shared our conversation below.
Hi Victoria, what was your thought process behind starting your own business?
In my early 20’s I had been experiencing misdiagnosed IUD complications over the course of several years. I was constantly in pain and the only thing that helped me manage that pain and allowed me to rest was cannabis.
At that time, cannabis was not found in mainstream media and its use was still very stigmatized. I never felt like It was something I could talk about and weed always felt club I was ever really allowed to be apart of. I didn’t fit the bill of the stereotypical “stoner” and when I went to buy myself my first pipe, the entire experience left me feeling even more out of place. I had just spent money on something that I already wanted to hide under my bed. I knew then that I wanted to create an experience from start to finish that would make people feel welcome, excited, and present in their daily rituals.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Laundry Day is a line of design-forward smoking accessories with an emphasis on modern rituals and home decor.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Victoria BC Canada
Coffee – Saint Cecelia (beautiful selection of international coffee roasters)
Food – Cozy Place (amazing home-cooked Chinese food)
Shop – Russel Books
Hike – Mount Douglas
Wine – Stage wine bar
Facials – Ageless Living
Workout – Lagree West (pilates)
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Puno – founder of Ilovecreatives
Puno has been an amazing support for me ever since the early days of my business. I first discovered her through her cat’s IG (Click the link… you wont regret it https://www.instagram.com/muaddibthecat/), and soon found out that she was the creative genius behind it all. She “Ilovecreatives” which is an online platform offering amazing online courses and resources for creatives/freelancers.
We collaborated on a shoot with her cat and connected and clikced right away. Any advice she had to offer I really took to heart and implemented. I was so grateful that she took an interest in what I was doing, simply because she believed in it and in me! She is one of the people who I can truly say I would not be where I am at today without her help.
Fast forward a few years later, Puno interviewed me for Girlboss Radio where you can hear about the journey of Laundry Day from it’s early days.
Instagram: @_heyitsvic @laundryday.co
Image 1: Pink chair @rachelsaundersceramics Rachel Saunders Image 2: Yellow Pants Photographed by @jadepattenden