We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Jake Schwartz | Professional Magician

For me, it’s all about getting better. Every day I wake up with the simple goal of being better than I was yesterday. Everyone has long-term goals, and dreams they want to realize over the course of a lifetime. But the best way to eat an elephant is one bite at a time, and the best way to achieve the life of your dreams is to take action today that will put you in a better position than yesterday. Read more>>

Ava Sklar | President and Founder of Ava Claus and Friends

The values and principles that matter most to me are compassion, selflessness, and kindness. I think it is important to give back to those less fortunate whether it is through a monetary contribution or a commitment of your time. I’ve made it my mission to give back to those in need and to inspire others to do the same. Over the past ten years, Ava Claus and Friends has inspired a community of kids, adults, and other organizations that strive to spread kindness to children and young adults with special health care needs. Read more>>

Orlinne Molme | Realtor & Occupational Therapist

The principle of hard work and dedication matters to me. I’ve watched my parents consistently work hard and remained dedicated to providing for me and the family, especially my mother. From her working two-three jobs when I was in college to creating her own business on the side while still being active in her church community, that right there is dedication and hard work. Read more>>