We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Parker Lee Rafael Rabell | Co-Owners

Since Enigmatic started back in August of 2018, and really the Spring of 2018 when we started to put together its launch), our values and principles that are valued the most have certainly changed and evolved over time. But the one that has always been present no matter how much we’ve grown is consistency. Consistency in outworking whoever’s in the room with us, consistency in making sure we stick to our agenda & plan for how we want to get to where we want to be, and probably above all consistency in terms of being transparent with one another in order for our mindsets to not stray from our common goal. We really believe that in order to achieve excellence in whatever you do, one of the first and most important steps to reaching that goal is you’ve got to be consistently locked in on the grit and grind needed in order to progress. Read more>>

Richard Nelson, V | Co-Founder/Co-Owner

In a word: honesty. Honesty is what makes our core team work together exceptionally well, it’s what makes our customer service and level of trustworthiness so great with our customers, and it’s ultimately what sets our entire product line a part from other major players in the skin care industry. As a small business, it is critical to know who you are, how you do it, and most importantly, why you do what you do. When you have that pinned down and stay true to it, the authenticity shines through your product for your customers to see and embrace. We sought out to build a line of all-natural products that help people nourish their skin and flaunt their natural beauty; one year later, and we now have hundreds of customers that have done just that, and the news is spreading. Read more>>

Nicole Forrest | C.E.O of The Zurri Collection

The value “Honesty” matters most to me . I choose Honesty because just like the saying goes “Honesty is the best policy ” its really that simple. I feel that you have to be honest with ALL of your clients , staff , business partners, and etc. How can you run a successful business without being honest ? I feel as if you cant, and if you are it will eventually catch up to you. I have built strong relationships based on honesty. You have to be able to keep it real with people , even if it”s not what they want to hear. For instance with this whole COVID-19 my shipments were severely delayed and i had a lot of my gems asking me “Where is my order”? Now of course i had to be honest and advise them on the delays because that”s simply the right thing to do . If I were dishonest and my gems found out later on , that would of hurt my business terribly. There would be bad reviews on Google , Social media platforms , and more. I just feel as if as long as you are always HONEST , you will always prosper. in the end. No matter the situation. Read more>>

Domonique Zen Hansen | Artist

Morals and ethics, and avoiding the shortcuts. The entertainment industry is already hard as it is. Sometimes it will tear you down before building you up. You are faced with a lot of disappointment. Sometimes you question if you are really cut out for it. It takes a toll on your mental heavily. I can speak personally on some letdowns that I have experienced in my few years of pursuing my career professionally. I have seen people with less training take opportunities from those who have lived, eat, and breathed the craft. I have seen people use others for come-ups, and it works out for them. I have seen many toxic and fake stuff happens that makes me question if it is all truly worth it. Luckily, I have been surrounded by people who would never run from the truth and don’t fall for the false appreciation some people have for the craft. Since my move to NYC, I have been surrounded by people who tell It like it is. I have now grown better confidence in my ability to work in this industry. Read more>>

Kempes Jeanlouis | Artist & Songwriter

Respectfully I’m big on being humbled. At the end of the day don’t think you’re better than the next person. Even if you’re in a better position than the next person, they still can add value to your craft. Read more>>

Mitali Saxena | Founder & CEO, Fashom

Everyone deserves the right to feel secure and beautiful precisely as they are. This idea has been such a large part of my motivation behind starting Fashom and our mission as a company has been to push that principle through every facet of our day-to-day operations. Since I was young, I have known countless people who have been so adversely affected by the pressure to fall in line with impossible standards of beauty. The seeds of Fashom slowly started to bloom in my mind so that I would have a platform to do something about it. Read more>>

Libby Romano and Tamara Boxx (See Below For Both Names and Description) | Libby Romano and Tamara Boxx, Co-Founders & Publishers

We both equally feel that integrity and authenticity are at the top of our lists. We will never put out content that isn’t authentic to the interests of our readers. We have a very niche audience in our base of style-savvy moms, and we know what they love to see from us. If we try to force something different, it often doesn’t feel right, and that’s when we know we shouldn’t move forward with an idea – square peg, round hole, so-to-speak. Integrity is a must. Our reputations are on the line with every article we print. We are extremely detail-oriented – we are problem-solvers – we are creatives – and we have to wear so many hats as business-owners. But we must execute every piece of our business with integrity, in order to earn respect. We just know that if we always act within these boundaries, we’ll be able to look ourselves in the mirror and feel great about what we’re doing, no matter what happens. Read more>>