In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Grace & Nolan Hatfield | Designers, Storytellers & Photographers

Our Philosophy and values lies in these 3 words, connection, integrity, and simplicity. We try our best to live by these values and in our business. We believe that connection is facilitated through vulnerable intimacy and valuing people, and that value is inherent to each individual. Read more>>

Paola Diaz Janna | Graphic Designer

Integrity. Having integrity is being completely honest and transparent with yourself and every part of your life. Integrity demands honesty and truthfulness. Read more>>

Ariana Perez | Owner of Salty Soul Adventures & Master Naturalist

Salty Soul Adventures was founded with three values in mind: Exploration, Education, and Preservation. Environmental preservation is really the key value. Our mission is to encourage our guests to preserve our ecosystems. We provide guests the opportunity to explore our local natural areas while offering an educational and fun experience. Read more>>

David Koepsell | Professor of Philosophy, Lawyer, CEO of EncrypGen, Co-founder of BTblock Health Group, father, and partner

Having been an ethics professor for half of my life, and raising young children now, the value that is most important to me to teach my children is the importance of duty to others. Much of our culture has been built, at least in our popular discourse, on the centrality of the idividual, and seems grounded in a myth that we are all rugged. Read more>>

Allegra Miles | Singer-Songwriter

This, of course, is not a simple question, as it’s so multi-dimensional and all-encompassing. However, in the grand scheme of life and from what I’ve experienced, I think empathy — and remembering HUMANITY above all — is one of the most important things we can do to be the best version of ourselves and make the world a better place. Read more>>

Suhey Cruz | Professional Organizer

Integrity and helping others are the values that matter the most to me. You only grow when you help others, mostly when it comes from the heart. Read more>>

Emily Harris | Photographer, Love Capturer, Memory Maker

I strongly believe in the value of service not only in respect to being a good human being, but also in achieving a successful business. Servicing others by creating an enjoyable and memorable experience, not only makes my heart full, but will also almost always guarantee a returning customer. Read more>>

Gerilyn Gianna-Kosberg | Floral Designer & Event Production Expert

The value of integrity for myself, my business, and my personal life are of the utmost importance. Integrity can, in its simplest form, be defined as letting your yes be yes and your no be no. But for me, it’s so much more. It’s doing what you say you’re going to do. Keeping your work and even going beyond that word. Read more>>