We had the good fortune of connecting with Lorenzo Frati And Jenson Carlgren and we’ve shared our conversation below.

Hi Lorenzo Frati and Jenson Carlgren, is your business focused on helping the community? If so, how?
Clearview Cremation helps families during one of the most difficult moments of their lives by making end of life arrangements for their loved ones or prearrangements for themselves simpler, more transparent, and more affordable.

The funeral industry can be confusing for families. Prices are often hard to compare, fees can be unclear, and many people are forced to make decisions while grieving. We built Clearview to be better. We offer straightforward pricing, compassionate guidance, and a modern process that families can complete from home.

Our all-inclusive direct cremation package is $1,500, which is about half the national average price. We do not use hidden fees or high-pressure sales tactics. Families always know what they are paying, what is included, and what happens next.

Technology helps us make an impact. Our paperwork process is just about the shortest of any funeral home in the state. Our forms can be completed quickly and easily from a phone or computer at home; families do not need to drive to a dreary funeral home just to complete paperwork. This is especially helpful for out-of-state families caring for someone who passed in Florida.

Our goal is reducing stress, saving families time, and giving people a more dignified experience. We believe end of live care should be clear, affordable, and compassionate.

What should our readers know about your business?
Clearview was built from the ground up to make navigating end of life easier and more affordable – which soon became our mission statement “Clear, Affordable Legacy Planning”. We’re especially proud to have helped hundreds of families across Florida since opening our doors. We always ask families for feedback we can incorporate and we’re proud to see how our dedication to serving the community leads to beautiful family testimonials. We are especially proud that much of our growth now comes from referrals from families, nurses, social workers, and healthcare professionals who trust how we operate. One of the biggest lessons we learned is that families value honesty, responsiveness, and clarity far more than sales tactics or elaborate package add-ons. Our commitment to incorporating feedback is what has driven all of our locations to having perfect 5.0-star Google profiles.

Starting and building Clearview was not easy. The funeral service industry in Florida is highly regulated – as it should be. Funeral homes are randomly inspected for compliance by state inspectors and all Clearview locations have a perfect track record for inspections, thanks to our funeral directors’ meticulous attention to detail and Florida law.

We want people to know funeral care can be modern, transparent, affordable, and still deeply compassionate. If we are to share the cornerstone of our guiding values, it’s that families come first and that we treat every family with the same care, dignity, and patience we would expect for our own.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Given Clearivew operates throughout Florida, we are going to share a few of our team’s favorite local restaurants…
Miami – Midorie (amazing poke bowls)
Sarasota – Focaccia Sandwich + Bakery (best sandwiches around)
Orlando – Baldwin Perk Café (most creative coffees)

Who else deserves some credit and recognition?
We need to give our loudest shoutout to our incredibly dedicated team of compassionate funeral directors and funeral assistants. Our interview process rigorously screens for empathy and compassion so we’re fortunate to have some of the best funeral directors in Florida providing concierge services to our families.

Website: https://www.clearviewcremation.com

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