The Decision Makers Series is one of our staff’s favorite because decision making is a topic that so many of us have studied deeply.

Jaquelyn Puma | Tattoo Artist and Painter

Investing in myself and my career was a very important decision I made. From buying a website to getting a better machine I invested in my business and believed I’d get better in return. It was a huge leap of faith and I don’t regret it. I still do that today to make sure I’m getting the best products to give my client the best art/result possible. I think spending what you need on yourself is really important. Read more>>

Juliana Faus | CEO & Founder – On Purpose Talent

I would say the very first big decision I made prior to deciding to work for myself, was deciding to work ON myself. The investments I made and the time I took to define success and design the life I wanted to live, was more important than where the ‘paycheck’ was coming from. The common thread I see among the busy professionals I coach, is the lack of time to self-reflect; with jam-packed calendars and endless to-do lists, breaking out of the pattern to step back is so critical. Of course in the moment, it took a lot of resilience and strength to block out everyone’s opinions about how I should be running my business. In retrospect, that was the single best decision that has attributed to my success. Read more>>

Noel Serra | Founder and CEO of Miami Wow Tours, Inc.

I wanted to provide excellent service. I feel that many companies don’t take customer service as seriously as they should. Of course we provide an excellent walking tour led by professionals but before the guest arrives to the tour starting point, they have already experience excellent service. Great customer service happens again when the guest leaves a review, we follow up by thanking them for their time and business. In other words, we don’t just take their money, ask for reviews and hope for the best. Read more>>