We had the good fortune of connecting with Aymara Lucero and we’ve shared our conversation below.
Hi Aymara, can you talk to us a bit about the social impact of your business?
Ten years ago, the foundation of what is now my business started as a way to help others eat healthily. The educational aspect of my brand has been what has brought me here, my intrinsic motivation to teach others how to nourish themselves, reduce food waste, or communicate with their guests always came from a place that had no monetary expectations. Besides supporting non-profits and social causes, I hope to help the community and world by servicing people who align with my beliefs. People who believe in the integrity of ingredients, fair treatment of others, and climate consciousness. By having my business back other businesses that have a greater good in mind is how I plan to make an impact.
What should our readers know about your business?
My name is Aymara Lucero, and I’m an experienced marketing professional with a demonstrated history of working in the restaurant and hospitality industries. Throughout my career, I’ve helped small- and medium-sized companies grow with my skills in marketing and consumer behavior. My educational foundation is based on a Master’s Degree in Science in Marketing and a Bachelor’s Degree in Psychology from Florida International University. As someone who was born in Buenos Aires, Argentina, and came to Miami at a young age, I’m fluent in both English and Spanish; everything I know from both of my cultures has contributed to my unique skill set.
Since 2012, I’ve been specializing in hospitality, experiential, and technology marketing; the majority of those years were focused on full-time marketing management for restaurant groups and restaurant franchises in multiple markets. For my own Concerned Cook brand, I’ve focused on becoming an expert by educating the community on healthy food, local restaurants, sustainable food products, and wellness. As a client partner, I work to build a holistic marketing strategy to communicate the value they have to offer. My services include but are not limited to brand identity development, digital & traditional media, analytics, consumer journey, website strategy, community-building & partnerships, influencer campaigns, loyalty apps, ordering platforms, restaurant operations, and market research.
As far as growing as a person and professional, doing my homework and staying true to myself has been key to feeling satisfied with my decisions. Reading up and researching big brands and industry leaders, questioning consumers, and conversing with business owners has helped me make informed decisions. As I started to partner with people and acquire clients, I’ve come to the conclusion that there is nothing more exhausting than working with clients you don’t align with.
My advice to other small businesses is to think of your brand as a person, a well-rounded entity. Also, think of your audience as a person and communicate with them as if your brand and your audience were two people who have a relationship. Lastly, feel passion for what you do and truly believe in it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Colombian food truck (late night)
Farms and farmers markets
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My community and supporters, who believe I can do anything I set my mind to and remind me of it all the time.
Other: TikTok: @concernedcook