We had the good fortune of connecting with Chris Alexander and we’ve shared our conversation below.
Hi Chris Alexander, why did you pursue a creative career?
Growing up, fashion and collecting sneakers were one of my main hobbies. Because i was always good with numbers and money in highschool, i saw myself becoming an accountant for Nike, just to get the boxes of sneakers shipped to my house. It wasnt until my junior year of college, i started designing clothes. At this time i realized i found a bigger interest in fashion design and thus changed my major from accounting to marketing. Marketing in college is what molded the early stages of my brand, taking classes like “social media marketing” and “how to market yourself”. Towards the middle of my Junior year, i registered my clothing brand and have been working since.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Hard work and persistence have been a major key to where I’m at with my brand right now. Nothing came easy, and practically everything i know is self taught from failures and experiences. My biggest challenge starting my brand was learning how to sew. Without this, i wouldnt have been able to create half the ideas i had in my head. Youtube became my biggest teacher. I want the world to remember to be themselves and live their lives when they think of my brand. “Liqor” symbolizes courage and confidence, 2 traits that i believe, can get you through any bad time.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Miami art seen has been growing and its been cool to see all the new talent emerge within the city. Design District has been my ideal destination for everything fashion, with a blend of good food spots and amazing scenery for photos. Other than that, Wynwood is your place to be when i comes to meeting creatives and being inspired by all the murals and artwork within the streets.
Who else deserves some credit and recognition?
Theres so many family and friends who have been my biggest support system since the beginning of this all. When i first started my brand, i worked as server, which took alot of time away from my day and my brand. With the support of my coworkers, i quit my job to focus on my dreams and build my brand. Shout to the girls @ Hillstone.