We had the good fortune of connecting with Emilie Sobel and we’ve shared our conversation below.
Hi Emilie, what was your thought process behind starting your own business?
I knew I always wanted to start my own business, I just thought that I would do that after I turned 30, when I was more “prepared.” I have always been pretty independent and because I went to art school, I was always looking for a creative outlet. I started my fashion blog in college as a “hobby,” something that was just for me, which ended up helping my Instagram account take off. I was slowly getting brand partnerships and campaigns, and as the years went by and I booked more work, I had to teach myself how to stay on top of my commitments, all while making sure that I was staying on top of my 9-5 job and maintaining my happiness. I learned that I could really handle everything on my own – from booking work, to shooting content and posting and maintaining my relationships with brands and publicists. When the pandemic hit and I was forced to work from home, I had more time to think about what I wanted out of my career and what truly makes me happy when it comes to working. I had over 7 years of experience and connections and realized that it was the perfect time to start my own business. I finally had the confidence, the network of contacts and the years of experience to go into starting Emilie Sobel Media, Inc., without any doubts or hesitation. It’s now been almost two years and it was truly the best decision I have ever made for myself. As far as the actual thought process, having my own business was a pipe dream but something I knew I could and would achieve. I’m a big believe in trusting the timing of your life and honestly, it was the perfect time to just do it.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Emilie Sobel Media, Inc., is an Influencer & Digital Marketing and Consulting Agency based out of Miami Beach with clients all over the United States. My agency focuses on helping brands find the right Influencer partners for their social media campaigns, brand activations, launches and events. Because the Influencer world is so oversaturated, I realized it can be really tough for brands and publicists to find hard working, reliable and authentic creators in their cities. I’ve spent over 8 years building relationships with Influencers and brands, so I realized that my personal connections could end up being beneficial for those in need of help. I really enjoy helping brands work with creatives. If a brand is opening a store or hosting a party in Miami, they can hire me to be their consultant and I can connect them with the right people. If a brand is launching a new product and they’re looking for someone to create beautiful content, I can lead that conversation and campaign and not only help the brand, but help the Influencer(s) so that nothing gets swept under the rug or looked over. Influencer Marketing is a brand new industry, there is no text book to follow yet. Because I have experience in the industry bother personally and professionally, it was only fitting that I make this a career. I was in Digital Marketing at another agency for 6 years. When our clients began asking for Influencer support, I lead those campaigns and loved every minute. That was when I knew that I needed to pursue this on a bigger level. It’s not necessarily easy, but it is super fulfilling. I get to stay creative and help people who are my friends get work and opportunities. I get to work with huge brands and they come back to me again and again, so it feels really great knowing my agency not only helps people, but makes them happy and their jobs a little easier.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If you’re coming to Miami for a long weekend, this is what I would do! Say you get in on a Friday afternoon, I’d go to happy hour at Lost Boy downtown for some fun, casual drinks at a great local bar. From there, I’d make my way over to LPM in Brickell, an absolutely amazing French restaurant with the best escargot you’ll ever have. Order a Tomatini and get dressed up, it’s a fancy restaurant and a 5 star experience. From dinner I’d make my way over to Baby Jane for late night drinks and dancing. You’ll wake up Saturday morning and head to South Beach. Rent a CitiBike and take the bike path on Ocean Drive for a few miles. When you’re hungry, make your way over to Joe’s Stone Crab takeaway, get the chopped salad, stone crabs, a ton of sides and a slice of key lime pie and have a picnic in South Pointe park. It’s a little played out, but always a great time – especially in the winter/spring seasons. Saturday night, we’ll do dinner in Wynwood at Omakai, an amazing sushi spot with an incredible and reasonable Omakase menu. One of my favorite sushi spots in town and casual enough that you can go with a group of friends and have a great Saturday night out. Head over to the Oasis after dinner, a quick walk up the block, and grab some dessert at one of their food trucks and catch a show. They have a great stage for concerts and someone fun is always performing there. After sleeping in on Sunday, head back to the South of Fifth neighborhood for brunch at Abba Kitchen, an amazing Israeli restaurant with the prettiest aesthetic, authentic Israeli food and lots of people watching. Make a reservation, they are always packed. Post brunch, head to Wynwood and hang out at 1800 Lucky. There’s always a fun crowd and DJ and they have great drinks – I personally go for the sake bucket to share with friends. You can walk over to Freehold when you’re ready for a change of scenery. It’s new to Miami from Brooklyn, they have delicious pizza and fun music and you can order a punch bowl that shows up in a disco bowl. Very gram worthy and very delish. Thai food Sunday night before your flight is always a good idea. Lucky Thai on Miami Beach is my go to every weekend.
Who else deserves some credit and recognition?
My parents and my brother are the people who truly deserve the recognition in my story. I have been so lucky to have such a supportive family and my mom, dad and brother have always pushed me to follow my dreams. They’ve cheered me on and had my back every step of the way. I can get in my head and put myself down, but my family is always there to hype me up, push me to do better and catch me if and when I may fall. My dad was and still is my best teacher. I was always coming home needing extra help with homework, and my dad would sit down after a long day and walk me through hard math problems, tough essays, etc. Now, at the age of 29, I still sit down with him when I need extra help and he is always there for me. My mom is my biggest fan and genuinely loves and supports everything I do. When someone as cool as my mom thinks I’m doing something right, then I have to believe it’s great, which makes me want to do more. My brother is my best friend and the person I trust most in this world. He offers a different perspective and that’s something I really rely on and appreciate. It may sound cliche but I am so beyond lucky for each one of them and that’s something I do not take for granted.