We had the good fortune of connecting with Jack Underwood and Steph Carrasco and we’ve shared our conversation below.
Hi Jack Underwood and, what was your thought process behind starting your own business?
Jack: lowercase came to be mainly out of necessity. At the time, I recently lost my job due to COVID-19 cutbacks and started lowercase less than a month later in our 900 sq. ft. apartment in Little Havana. Our backs were against the wall and we just decided to go for it.
Steph: Jack’s background in photography and my knowledge in design was the perfect union to start a creative studio. Not only do we share a lot of similar interests, we learned how to combine both of our talents to create content that resonates.
During the pandemic, even though we lost our jobs, we never stopped working. We watched educational videos and bought online courses to further our knowledge in all things branding. After the lockdown ended, we saw that local businesses, big and small, needed help with their visual identity to keep up with the trying times.
Alright, so let’s move onto what keeps you busy professionally?
We want to create and maintain long-lasting relationships with the brands we work with by staying small and giving back to our local community.
We want to be known for the content we create and the brands we collaborate with. We’d like to stay ahead of the curve, while also documenting and sharing our experiences.
Eventually, lowercase would love to make everything from music to films. The world is getting more and more digital every day so the opportunities are endless.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Whenever our friends come to visit, we like to take them to several spots outside of the normal “South Beach/ Wynwood” vibes. Our home bar, which is located in the suburbs of Kendall, is Finka Table + Tap. Not only is it Cuban/Korean fusion eats, but the true magic is the lovely people behind the bar. A true bartender’s bar, where custom drink orders are as normal as their Cuban old-fashioned.
For nightlife, we like to head over to Little Havana’s Calle Ocho district where you run into old friends of all sorts. For spicy eats, we start our night at Lung Yai Thai Tapas (best Thai food outside of Thailand), Union Beer Store for a quick drink, Ball & Chain for famous mojitos, and Cafe La Trova for the best entertainment, food, & drinks around.
Lastly, we would fail ourselves if we didn’t happen to mention Miami’s first-ever vinyl-only listening bar located in Wynwood called Dante’s HiFi where the guest list is always full, and the good times are plentiful.
Who else deserves some credit and recognition?
HGAB Studios in Wynwood was the first place where the founders of lowercase met on the set of a music video. Jack was part of production and Steph was an intern. Throughout the years, HGAB has been a staple for creatives in Miami, and without them, there wouldn’t be lowercase.
Other: Our First NFT Collection available now on OpenSea: https://opensea.io/collection/watchyoursteph
Image 01: Beer Label Collab we did with Tripping Animals Brewing Image 02: Our first NFT collection, “WATCH YOUR STEPH” — The Next Episode, featuring Steph Carrasco on Portra 800 film. Image 03: Music Festival Branding Project for Wet Mango Fest. This is the poster for the event. Image 04: Our third NFT sale from out first collection, “WATCH YOUR STEPH” — Don’t Be Sad Boy, featuring Jack Underwood