We had the good fortune of connecting with Jordan Sanchez and we’ve shared our conversation below.
Hi Jordan, what role has risk played in your life or career?
In my line of work, almost every decision involves taking a risk. As a DJ, one takes a risk for every single track chosen to mix. As a record label head, one takes risks on signing on artists. A lot of it is balancing risk vs. reward, but most of the decisions taken in the creative space involves diving right in. If it flops, then all that matters is how you bounce back up on the other end. Did you pick the right track? Did you sign the right artist? You won’t ever know until you do it..
Alright, so let’s move onto what keeps you busy professionally?
In a general sense, I am a music artist. More narrowly speaking, I am an electronic music DJ and producer. What sets me apart from most other DJs and producers is the combination of influences that have shaped my style. I love a combination of melodic music, but, because of Miami roots, I also love bass heavy music. So I try to combine both to make some booty-shaking dance music. Sometimes the fusion doesn’t work out so well. But when it all comes together, it’s magic.
I think a lot of my success came when I won the WZFL Revolution 93.5 FM Only 4 DJs competition. That led me into the radio space, where I started hosting my own morning show. I loved connecting with the South Florida dance community every single morning to talk about what I love. My following definitely grew as soon as I got my own show.
Shortly after that, I produced my biggest song to date: “Just Dancing.” It’s a collaboration with a Dutch friend of mine that took off shortly after releasing. That brought a lot more international exposure, particularly Asia and Russia.
This field definitely isn’t easy. There is so much rejection, especially with the amount of sacrifices made. Sometimes, friends take a back seat to late night studio sessions, and often those late night studio sessions don’t really amount to much by way of successful music. The back and forth of trying to find a manageable life balance along with the desire to work hard in the studio creates this tension. And sometimes, a label will turn your song down, or the track just won’t perform as well as you’d hope. It’s these times that you think, “should I keep going?”
Of course, there are lots of times when that hard work pays off. It feels great when you spent hours on a project and it hits. Those moments make all the toiling worth it. But, as you can imagine, this could really take a toll on you mentally. It really takes a lot to sit back and take a rest, especially since it’s your own creation on the line.
Really, it’s all a mental marathon. Aside from the difficulty of the technical side of things, the hardest thing is definitely trying to keep a level-head through the ups and downs. Meditation does a lot to help me overcome these challenges. But if I’m feeling like I need to put my head down and work hard, creating challenges for myself helps me overcome stagnation and frustration. Working out and running is also really good if you need some decompressing.
The biggest lesson I have learned in this journey is that those who stick with it are the ones who turn out successful. For some, it takes years. For others it takes less. But the ones who pop off early don’t stick around if they are not willing to work hard. And the ones who took a while to get popular just continued to work hard until they blew up. Regardless of how long it takes to break through, the really successful ones are the ones who never stopped.
One of the things that I want the world to know is that every song I make, every set I record, every record released is done with years of prep. The styles I implement are from my background as a classic pianist combined with my personal music taste. I guess it’s a round-about way of saying that just because I am a DJ doesn’t mean I am not a real musician, I like to throw down on the keys as well!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is so easy! I am going to assume that this friend likes the same things I do: beer and good food. So I will definitely make it a point to get some beers at my favorite beer place: Union Beer Store in Little Havana. Breakfast at Versailles for the cafecito is a must. A meal at Joe’s Stone Crab is also a must, as is a dinner at Lung Yai Tapas. I also like sports, so I would try to make it to either a Heat, Marlins, Dolphins, or Inter Miami game. I’d also make it to my favorite Irish pub in Miami – the Auld Dubliner for some Guinness and an Irish breakfast. Oh, and I can’t forget some croquetas from Islas Canarias.
I’d definitely show them around the cultural centers of Miami, like Little Havana, Little Haiti, Allapattah, Wynwood, and more. I’d definitely showcase some authentic Central American food at Paseo Universitario in Little Havana, and then going down the road to scoop up some tacos at Hijole Taqueria.
For some nightlife, I would have taken my friend to Wood, but it’s no longer around. I’d also take them to the Wharf to check out my buddies DJ. Of course, I would have to take the obligatory trip to Space, because what would a week in Miami be without some Space.
A week of my favorite restaurants, sports, and good music is all I really need.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
In the production space, I have to give two big shout outs to Tommie Sunshine and Bass Kleph. Tommie is basically rave Jesus. He has long hair, is very charismatic, and super wise. He’s been in the scene for so long, he has seen trends come and go in dance music. Speaking to him is like taking a journey through music history. The man has an incredible grasp on what’s hot, and on the history and spirit of dance music.
Bass Kleph has also been in the scene for a while, but not as long. I have to give him a big shout out because of his music production tips. He’s helped me mostly with the behind-the-scenes things, like what labels are looking for, how to pitch your tracks, and how to work efficiently in the studio. It’s less about the technical, and more about the inner workings of the industry, which is very valuable.
As far as DJing is concerned, I have to give a big shout out to the Miami DJs that I have had the pleasure of sharing the decks with. All of these guys have influenced my style and have worked hard in establishing their own styles. These guys include Paul E, Ka5, Zea, Obscene, Cardi, and Damaged Goods. They have also been huge in the studio, whether it be collaborating with them, or asking for some feedback. They are always honest and willing to help.
HGAB Studios Kendrick Vasquez