We had the good fortune of connecting with Leon Posada and we’ve shared our conversation below.
Hi Leon, we’d love to hear more about how you thought about starting your own business?
When Nacho and I founded Mussa, our goal was to offer architects and designers an opportunity to visualize their projects, and share them with clients, in a whole new way. Virtual reality (VR) and Augmented Reality (AR) were the tools we chose to achieve our goals, but as time went by we shifted from design to the world of street art. As it turns out, life does have a way to work itself out, and we ended up being part of a wave of technology currently redefining the way in which audiences interact with public art!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At Mussa, we specialize in incorporating advanced visualization technologies into the creative process of artists, designers, and advertisers around the world. Getting to where we are has been a challenging, often grinding process, and we still have a long way to go before reaching all our goals. The journey so far has been amazing and unpredictable, as we have gone from working with architects and designers to leading the way in the integration of AR into street art. We never planned to get here, but as we got more and more involved with artists we realized there was something about public art that really appealed to us. Today, we’re applying what we have learned in the art world to branding and advertising, and using AR to increase user engagement and retention through amazing interactive experiences. Our brand and identity centers around innovation in the creative process, and the role that AR has in redefining the way in which we interact with the world around us.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Right now it’s difficult to think of a good place to visit considering the ongoing pandemic, but there is always something to do in Miami in normal times. Wynwood is always a good bet, with its amazing street art, galleries, and open air markets. Unfortunately, big time developers are already taking over, so it’s best that you visit as soon as it’s safe to see it before it falls under the shadow of high-rises. When you visit, you have to go to Wynwood Walls for some amazing street art from the world’s leading street artists, including Ron English, Kobra, and Martin Watson. From there, you can take a five minute walk to the old RC Cola factory and check out amazing works by both local and international talents. For a drink you want to make sure to visit any of the local bars during happy hour, since regular Miami prices tend to be… well, Miami prices. And, for a bite to eat, I’d recommend La Sandwicherie, a French sandwich shop that is straight out of this world.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We love all the artists that we’ve had an opportunity to collaborate with, but we’ll always have a soft spot for the first two to ever believe in our vision. Our first project in Miami was done with artist Luis Valle, aka El Changuri. It was our first AR project, and we created a guerrilla marketing campaign using Luis’ iconic character of “El Shamansito” during Art Basel 2017. The campaign was a success, and it got our name in the mix of Miami’s vibrant street art scene. That same year we also began collaborating with El Pez, one of the world’s leading street artists and a firm believer in the power of AR. Together, we launched the first ever limited edition AR print, and have since collaborated in multiple projects, including El Pez’ own mobile AR app. The work we’ve done with these two amazing artists paved the way for collaborations with multiple other talents across the globe, and we couldn’t be happier to count both artists among our close friends.
Website: ar-prints.com and mussalab.com
Here are some samples of our works from last year, including limited edition AR prints by El Pez, Mr. Cenz, JR Rivera, and Tubs in display at San Paul Gallery in Wynwood during Art Basel 2019. Also, some images of D*Face’s mural “Currently Unavailable,” for which Mussa developed AR, as well as a mobile app for the artist. The mural was the centerpiece at last year’s Scope Art Show in Miami.