We had the good fortune of connecting with Matthew Capala and we’ve shared our conversation below.

Hi Matthew, is there something that you feel is most responsible for your success?
Being successful in business isn’t just about learning how to become a good networker or a superconnector. You need stories to tell. I realized this truth early in life.

I’m a Polish immigrant who started out in America on the scaffolds of Manhattan. Construction taught me hard work, but I quickly realized that the Internet was my surest ticket to the American Dream. So I grabbed “Web Development for Dummies” and built my first website in 2004. In no time, I traded the scaffold for a vibrant ad agency office on Madison Avenue. In every job and at every stage of my life, I happened to have unique content that gave me an edge, and eventually propelled me ahead on the Internet, and eventually led to speaking from the biggest marketing stages and starting my own company.

We live in the era of “personal branding,” and I realized early on that you need to offer your network or your clients something of value to differentiate yourself and your online presence. Think of your website and social media content as your portfolio. It’s your differentiator. It’s what makes you stand out among the timid masses no matter who you are or where you’re from. Your content shows you’re interested and involved in the world around you. It shows your expertise. It’s what makes you “interesting.” It’s your story that will make your online persona stand out, attracting others organically to become part of your journey.

New tools have emerged, making it possible for anyone to tell stories through content and make millions, without relying on big record labels, publishing houses, or big corporations to pick them. The conventional methods for marketing and commerce are being disrupted before our own eyes.

As a marketer and an entrepreneur, I am acutely aware that perception drives reality. At one time, an entrepreneur could hire someone else to manufacture their brand and broadcast their messaging. But I’ve learned from experience that you cannot publish a few articles on Forbes with the help of a ghostwriter and a PR agency and expect to become Internet-cool overnight. It’s a marathon, not the sprint. And the runner is you.

Your content needs to be authentic, unique, and native to the platform you are using. It needs to become the guiding star of your online presence, helping you establish credentials and build relationships with others. If you stay consistent, over time you’ll attract more and more people to you and your message.

Your content signals your worth. Content communicates what you have to offer, what makes you unique, and gives a reason for others to be interested in you, your product and your brand.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Bio and Business information:

Matthew Capala is a seasoned digital marketing executive, founder of Alphametic, author of “The Psychology of a Website,” keynote speaker, and entrepreneur. As a Polish immigrant who started out on the scaffolds of Manhattan, Capala is a self-made success story. Studying books and seeking mentors, he learned how to use Internet marketing tools to create opportunities he would not have had otherwise. As a practitioner above all, he has spent the last 15 years delivering results to his clients, from emerging companies to some of the most iconic brands in the world, such as L’Oréal and Calvin Klein, leveraging the latest strategies in SEO, Google Ads, and conversion optimization. Presently, Capala is the CEO of Alphametic, a prominent digital marketing agency in Florida. Prior to his move to Miami, he led a successful career as a Madison Avenue ad agency executive in New York, where he was also appointed Adj. Professor at NYU (’12 –’14). His work and ideas have been featured in Forbes, Inc, Entrepreneur, MarketWatch, eMarketer, and Mashable. As a charismatic speaker, he regularly appears on some of the biggest marketing stages in the world, such as Internet Summit, MarketingProfs, and Digital Summit. He holds three degrees, including an MBA in Marketing.


I’m a Polish immigrant who started out in America on the scaffolds of Manhattan. Construction taught me hard work, but I quickly realized that the Internet was my surest ticket to the American Dream. So I grabbed “Web Development for Dummies” and built my first website in 2004. In no time, I traded the scaffold for a vibrant ad agency office on Madison Avenue, where I built my reputation on transparency, great service, and delivering results.

With an attitude to always over-deliver, I’ve generated millions of dollars in incremental profits for my clients, including L’Oreal, Calvin Klein, Skykick, Shopkeep, and many more. My work and ideas have been featured in Forbes, Entrepreneur, Inc, MSN Money, and EMarketer.

As a passionate speaker and author, I’ve lectured in the classrooms of NYU, spoken from some of the largest marketing stages, and delivered workshops all over the world.

In my latest book, “The Psychology of a Website,” I teach businesses how to master cognitive biases, conversion triggers, and SEO to achieve massive results.

About Alphametic

Alphametic is a search engine marketing and optimization agency that helps businesses build and optimize their digital conversion funnels using a combination of SEO, SEM, content and digital ads. Headquartered in Miami, Alphametic’s team of experienced digital strategists and analysts is focused on delivering high-impact solutions for businesses that need results now, and don’t have the time to wait to improve their website ROI. Alphametic’s work and ideas have been featured on Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, The Next Web, and MSN. Web: https://alphametic.com

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite spot in Miami is South Beach where I currently live on the Bay side. I love to start my day with a stroll on Lincoln Road early in the morning when the city is still asleep. A local deli market on Lincoln Road between West Ave and Bay Road is my favorite spot for the cuban cafecito in this part of the beach. Walking on Lincoln Road I always marvel at the greenery and Art Deco architecture designed by Morris Lapidus, a famous architect who also designed the Fountainblue. I top off my morning with a sandwich at the iconic La Sandwicherie, which has a delicious selection of French sandwiches.

We like to spend our afternoon on the beach, either in South Point or north for 16th to avoid the crowds. Before heading out, I make sure to grab a healthy juice at Jungle Vibes, a local spot for vegan food with an amazing selection of juices. We usually take Citi bikes everywhere. One our way back from the beach, we like stop by at Freeze for the best ice cream in town, guava flavor being my personal favorite.

For dinner, my favorite spot is Lucali in North Harbor. This upscale brick-oven pizzas are served up in this inviting, rustic-style eatery, and have the best old-fashions in Miami Beach.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Sahily Serradet

Board Member for Girl Power Rocks, a non profit in Miami
Partner at Partner at Liebler, Gonzalez & Portuondo in Miami
A Successful Cuban0-American Women in Miami
A leader in the legal community, speaker

Website: https://alphametic.com

Instagram: https://www.instagram.com/searchdecoder/

Linkedin: https://www.linkedin.com/in/mcapala/

Twitter: https://twitter.com/SearchDecoder

Facebook: https://www.facebook.com/matt.capala/

Youtube: https://www.youtube.com/user/SearchDecoder

Other: https://searchdecoder.com https://websitepsy.com

Image Credits
All Image Credits: Alphametic https://alphametic.com

Nominate Someone: ShoutoutMiami is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.