We had the good fortune of connecting with Sarah Demauro and we’ve shared our conversation below.
Hi Sarah, what habits do you feel play an important role in your life?
After working as a professional MUA for over 13 years now, I can say that the habits that have helped me succeed are being prepared, being organized and being on time. Equally as important as my artistry skills and the rapport that I build with my clients, these habits that I’ve cultivated and developed over my career have set me apart in my industry, and allowed me to grow my business. Being prepared is so essential as a makeup artist, it means having all the products and tools I could possibly need to be successful on any job – to accommodate any skin tone, any skin type and any request. Being prepared means that I have a lot of products and tools in my kit, so keeping that all organized is key. By being organized, and having all my products together and easily accessible, I can work quicker and more efficiently, which is so important as almost every job is under a time crunch – whether it’s getting a bride and her bridal party ready for a wedding, or getting models ready for a shoot. Lastly and maybe even the most important habit to me, is being on time. Being on time often means actually being early, so I can get my work area set up and ready to go for my first client. Along with being on time, it’s so important to have good time management, to get each client ready and out of my chair to stay on schedule. As most jobs are tightly scheduled, being late would make me anxious, and create unnecessary stress for both me and my clients. I highly recommend that any makeup artist starting out get in the habit of always being on time, being prepared and being organized. You can be the most incredible makeup artist alive, but if you’re habitually late, or make your client run late, or you show up unprepared or disorganized, there’s a very good chance you won’t be booked by that client again.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My approach to makeup is not one size fits all, it’s important to me to get to know my clients, listen to their needs and wants, and make a connection. I love how with makeup I can not only make my clients look amazing, but make them FEEL like their best, most beautiful selves. Something I’m super proud of is that I never gave up on my dream of being a makeup artist, even though it didn’t come easy for me at all. My path to where I am today in my career was not easy. I started my career off graduating from Cosmix school of makeup artistry in 2007. I was a young, broke single mom, and I had zero confidence. I was working full time in an office and I just didn’t know how to make a career as a makeup artist happen, even though I wanted it so badly! For the next 7 years , I freelanced on and off and even worked at Sephora for a couple years, but I never was able to seriously pursue my dream, and with my confidence at an all time low, I quit freelancing all together. After a couple years, and after having my 2nd baby, I realized that if I didn’t give my dream of being a makeup artist a real proper shot, I would regret it forever. So in the summer of 2015, I applied at MAC. and a couple months later, on my 31st birthday, I was hired! This was a turning point for me. I was determined to get out of my comfort zone, and get my hands on as many faces as possible. And working for a makeup company with such a diverse client base gave me that chance. My confidence grew and I started freelancing again. And from that point on I haven’t looked back. Since then I’ve taken every job, and every client. I’ve had so many amazing opportunities, worked with incredibly talented people, and have an amazing client base. My confidence has never been higher! I even went back to school a couple years ago, and became a licensed esthetician. What I tell people is that you are never too old, and it is never too late, to pursue your dreams. If you have something you love, and you can’t stop thinking about it, go for it! I heard a quote once that has really resonated with me, and it goes like this: “There is no ‘right time,’ there is just time, and what you choose to do with it.”
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
As a south Florida girl born and raised, the first thing I would do of course, would be to take them directly to one of South Florida’s gorgeous beaches. Any chance or free time I can get to lay on the sand, soak up the sun, and listen to the waves, I’ll take it. I love the Delray beach area, so we would spend the day soaking up the Florida sun, then spend the evening hanging out on Atlantic Ave. El Camino in Pineapple Grove would be a definite stop, as not only is their food absolutely delicious, but their Spicy Avocado margarita is my all time favorite drink.
Who else deserves some credit and recognition?
I would not be where I am without the love, support and encouragement of my amazing husband, Mike and my sons, Noah and Maverick. They have always supported me and cheered me on in my career. Growing up, the person who sparked my interest and love of makeup was Kevyn Aucoin. His book Making Faces blew my mind! The way he used makeup to completely change the way someone looked, to make them look like someone else completely – by using contouring, highlighting, changing their brow shape or lip shape – it was like magic to me!
Eye on U photo Photography by Crystal Inc.