Deciding to work for yourself is often cited as the best decision folks in our community have made. Hearing the same response over and over led us to ask them about the next best decision folks have made and we’ve shared their responses with you below.

Anni Martinez | Owner of Keys Koquito

Another decision that significantly contributed to my journey to success was keeping my commitment to authenticity in every aspect of my business. It wasn’t just about creating products for me; it was about infusing them with the genuine essence of my heritage, my roots, and my personal journey. For example, when it comes to crafting our products, I choose to hand pour every candle, form every soap bar, and curate every scrub with meticulous love and care. Rather than outsourcing production to a private label, I prioritize the personal touch and attention to detail that can only come from artisanal craftsmanship. Read more>>

Candace Riggins | Clothing designer

Other than deciding to work for myself I’d have to say the most important decision that not only contributed,but created my success would have to be the idea of showing up for what I started. I started Kandy culture when I was fresh out of highschool with no experience in the clothing industry . Just ideas my moms closet and a dream really. But people depended on me to do the work I signed up for… so Even when I’m tired. Unmotivated. Or sometimes not feeling like my most creative self. Read more>>