Risk is the most common topic that comes up in our conversations with entrepreneurs and so each week we ask entrepreneurs to talk to us on the record about how they think about risk.

Amanda Perna | Fashion Designer, Founder & Author

I truly believe that in order to get where you want in life you HAVE to take risks. Sometimes the risks are worth it and sometimes they aren’t, but you owe it to yourself to calculate the risk vs reward and figure out what makes the most sense for you. I take risks every day, I make things with out knowing if anyone will like them as a fashion designer, but I analyze my client, the market and the cost and go from there. Read more>>

Sara Rivera | Stylist and Salon Co-Owner with Rocio Rodriguez

Taking risks is vital to success. Although I love taking risks, I would recommend always preparing before doing so. My business partner and I financially planned for 8 months before opening our business and had set goals so that we knew what to expect and how to get there. I would also suggest organizing your personal finances in the event that your business takes a hit or you need time to save capital for your endeavor. Read more>>

Phae Cossa | Singer-Songwriter & Youtuber

I think in the past, I had an aversion to risk. From how I grew up, I was taught to play it safe… become an engineer and live my life in white picketed suburbia. However, from years of therapy and introspection, I am now at a place where I feel more comfortable to take chances… and it’s very rewarding. I think part of it is embracing failure. Failure is how I learn constructive criticism and improve. Read more>>

Bridgette Audrey | Actor, Model & Artist

Risk taking has to be one of my favorite things to do! You throw yourself into the unknown with nothing but faith, and trust. From the moment I knew how to talk, I knew that creating was going to be my outlet for expression. Whether it was Acting, Dancing, Writing, Cooking, I knew the only way for me to succeed in my life path was only to create. From the beginning, I always heard questions such as “What do you want to be when you grow up”? To me, to ask a young kid this question, puts so much pressure on them. At the age of 5 being asked to determine your career goals, when you haven’t even discovered half the world puts you in a box. However, I always knew that if I wanted a career in the arts, I had to throw myself in the deep end, and take a risk. My parents always supported me on everything I do, so that definitely gave me the strength to push through. I was a Dancer, Cheerleader, and Thespian in High school. I went on to study Theatre for my BFA at New World School of The Arts in Miami, FL. Read more>>

Adriana Cabanas | Entrepreneur

Risk, is actually just a mind trick, and a sneaky illusion we create… and you have to be very very careful with that guy that goes by the name of risk, because he will sneak up on you and trump your decision making. If you think about it, when we’re so worried about a “risk” the only reason why you’re all worked up and scared about it is because you’re in that -worst case scenario-. mindset. In actuality, that -worst case scenario- that you’re concentrating on has not even happened, it’s just your mind painting this horrible picture that isn’t real. What you have to actually be looking at, with tunnel vision, is what there is to GAIN. There is nothing, and I mean absolutely nothing in this world that you gain, that didn’t have some sort of risk to it. So it comes down to this: We all have two options in ANY scenario we have the option of 1. concentrating on what there is to lose, or 2. what there is to gain. Take driving for example. There is a huge detrimental risk in getting in a car and driving. Most of us probably know someone that has passed away from driving, right? I personally, know 3. Read more>>

Juan Pena | Audio Engineer & Producer

Risk is a part of the process of success, in order to see success you need to be willing and able to take risks. In my life risks played a huge role. I had to take the risk from being an ordinary guy that works a 9-5 to be able to say forget about the ordinary & jump start to what I love to do which is create music. So I took on an internship where I was not getting paid and over achieved my expectation as an intern and landed a gig working with Dj Khaled. Read more>>

Sandra Albornoz | My name is Sandra Albornoz Schwarzkopf, a Colombian based in Miami and mother of Two Beautiful Children Who Have Been My Inspiration. I Am a Social Communicator and Journalist From The Javeriana University of Bogotá, and I have Dedicated Myself To Giving Personal Growth Conferences For More Than 30 Years, Specializing in Emotion Management, Mandalas, Meditation, Neuro Linguistic Programming and Exploration of Your Being Through Art, Among Others.

living in Miami, Florida, and mother of two beautiful children who have been my inspiration. I am a journalist by profession. Additionally, I have dedicated myself to giving lectures in personal growth, emotion management, and specialized in Mandalas. Recently I discovered my artistic vein, and my great new passion is fluid art and pointillism. When I paint, I forget about my pain. It gives me so much joy and happiness, it has been a Blessing. I want to talk about decision making, including risk from a personal life point of view. I was diagnosed with a practically unknown cancer called Pseudomyxoma Peritonei (PMP) in 2015 and my life changed drastically. I went from being a very active and productive woman, to experiencing a series of very difficult situations, including extreme pain, an inability to digest food properly, or even have the simple freedom to move my body.  As many know, uncertainty is the reality that many of us with cancer face on a daily basis; but perhaps even more with this rare type of cancer: only 1 in 500,000 people are diagnosed with PMP and few doctors know about it, much less how to treat it. Read more>>

Brianna Watts | Serial Entrepreneur

I think risk is necessary for success in life. Risk is necessary for growth and to learn what you might not learn otherwise or at the time that you need to. Risk is a great challenge and extremely rewarding. Sometimes you have to take risks to get on the path that is aligned with your destiny. Risk taking has played a major role in my life and career especially recently. I took a huge risk in 2020 by walking away from my 8-5 to pursue to dreams during the height of a world crisis in 2020. I was just getting started in my career as a Higher Education professional but I knew there was more for me to step into. I carefully and prayerfully took the necessary steps to walk away from my salaried job. Entrepreneurship can be scary, challenging, and it doesn’t guarantee success, but I took the leap of faith anyway. Read more>>

Jennifer D. Printz | Artist and Professor at Florida International University

I think risks are important ways to move our careers and lives ahead in new directions. Another way of expressing it is the old saying “if you do what you’ve always done you’ll get what you always got”. I try to take risks often from experimenting with a new medium or material, trying something new, reaching out to someone and so on. And I have made big risky moves too – such as taking the leap and moving to Miami with my husband in the summer of 2019. A risk we are both glad we took. Read more>>

Elisabeth Condon | Visual Artist

I think of risk as a metric of commitment. Risk demands a leap from the known to the unknown. Risk is where my life force exists. Had I not returned to art school in LA after a hiatus of hanging out at nightclubs, earn an MFA in Chicago because the school was multidisciplinary, move to New York because that’s where I wanted to live, accept a professorship at the University of South Florida, and travel to China for six months at the Swatch Art Peace Hotel, my life would lack the multiple cultural and aesthetic influences that shape and inspire my work. In early 2019 I stopped everything I was doing in the studio to devote eight months painting on rice paper with calligraphy ink, practicing ink load and brush pressure at the China Institute in lower Manhattan. Suspending my portrayals of the bright, transparent color of Florida’s subtropical foliage and its northern counterparts in New York City’s pocket gardens and parks by pouring on large canvases in favor of ink on paper felt like an enormous risk. Read more>>

Krysta James | Influencer & Contract Analyst

In order to understand the risk I’ve taken in my life, I wanted to ensure I had a true understanding of what exactly is a risk. According to Webster, a risk is a potential exposure to danger, harm, or loss. Ironically, when I think of a risk I automatically think of fear. Fear is your way of protecting yourself from a potential risk – the unknown. Essentially the two run parallel to one another. A risk is something we usually fear and fear typically holds us back. In order to take a risks in my life, I had to get to the place where I decided that fear would no longer be a factor. Taking risks has freed me from me. It has allowed me to live authentically and unappologetically. “ Read more>>

Monica Rivera | Model, Actress, & Digital Creative

Risk taking is what has propelled my entire being, not just in my career. It made me grow as a person and each time I took a major risk, it became easier the next time I had to do it. Understanding early on that being comfortable and growth don’t often happen in the same space. I used to be too afraid to drive more than 30 minutes away from my town, had I not for the first time driven out of state for over 7 hours straight – I would have missed my first opportunity to be on a TV set. I always was fearful of being judged and overlooked, but if I never gotten over that to follow my dream of modeling and acting, I would have never taken the leap that lead me to meet some of the coolest people and be a part of an industry that I’ve always wanted to be a part of ever since I was a child. Taking risks made me realize there’s nothing really to be afraid of except for the possibility of your next big breakthrough. People don’t realize they’re usually more fearful of what would happen and how their world would change if everything went right, because you already know what to expect when you stay where you’re comfortable. Read more>>

Cesar Aguilera | Data-A Artist

As an artist, risk has been at the center of what I do, I never liked the idea to settle down in a box/style, creating what the market/galleries want. To me art has been a tool for solving life problems, and every problem requires a different approach. So my artistic life has been a process of experimentation, exploration, adapting, collaboration and assimilating. This has led me to experiment with many styles/mediums in order to be able to create art according with the subject/problem I wanted to tackle, which has left me with a big array of tools in my art belt. But taking these risks might seem like my artwork is inconsistent, as some art establishments would say, but if you look at the bigger picture, the consistency in my work is the common denominator of preservation of life and ways to achieve it. Creating art this way has made each day an adventure, and had made me appreciate every life in this planet so much more. Read more>>

Ashley Wood | Creative & Medical Professional

I’ve definitely taken some risk to reach the point where I am at now. I didn’t go the traditional route of immediately going to college after graduating Highschool early. I took the risk of being an entrepreneur and building a name for myself in fashion styling and marketing while simultaneously following my second passion of working in the medical field. I think taking risk lead to great rewards, if you don’t jump you’ll never know if you can fly. Read more>>

Davica Williams, MDIV | Multi-Media Personality| Realtor| Public Figure & Author

Ironically, there was a time where I engaged life through a safe zone. It wasn’t until my undergraduate at Florida Memorial University, when I entered my first beauty pageant that I took a risk and emerged out of my traditional student government presidential role and challenged beauty norms as a plus size buxom beauty. It was the overwhelming support and critics of naysayers that fueled me to no longer to play safe and go after desire and goal(s)I wanted to accomplish. I have learned that taking risks is necessary in order to achieve influence and dominance in every facet of life. To me taking risks is the embodiment of “faith without action is dead” James 2:17. Read more>>

Andrea Navas | Systems Strategist for Online Businesses, OBM mentor, Podcaster & Speaker.

Risk is a necessity if you want to get out of the place you are in right now, whether it is in your personal life or career taking risks is in my opinion the only way to move forward. Personally, I wouldn’t be where I am right now in life and in business if I hadn’t taken massive risks. I started providing Virtual Assistant services at the end of 2019 but in February of 2020 I decided to find a way to make this a real business and eventually my main source of income, and then the pandemic hit. At that time I had just taken a major risk and hired a business coach who I had to pay 5 figures and I had no idea how I was going to do so I used my financial aid money for the deposit and was supposed to make monthly payments for the next 3 months. I was terrified, I might lose my day job due to the pandemic, I have a 5 figure debt with this coach and I only have 1 client paying $350 a month. There was so much uncertainty but I decided to take the risk and keep going. In a matter of weeks my clientele started to grow and fast forward 4 months later at the end of June I put in my 2 weeks notice and quit my 9-5 job. Here we go again another HUGE risk. Read more>>

Yady Ochoa | Published Pro Makeup Artist

I quit my job at MAC Cosmetics literally cold turkey. I decided that day I would no longer ask permission to be off on my son’s birthday nor would I fear being fired if I had to call out because life happened. That gave me the drive I needed to venture and that was risk-taking, I regret it not one bit! Advice for those reading “risk it for the Bourbon biscuit”. Read more>>