What’s Your Why?

We asked some of the most creative folks we know to open up to us about why they chose a creative career path. Check out their responses below.
Love for Storytelling:**
I believe every photograph tells a story. I chose this path because I love the idea of freezing a moment in time, creating lasting memories for people, and sharing their unique narratives through my lens. Read More>>
In all honesty I believe an artistic career pursued me. Art is something i grew up around my whole life. My grandfather, mother and uncle were all artists, It was second nature for me. After high school I drifted away from art a bit, but I soon found myself becoming friends with artists that really inspired me. Although I rarely showed my drawings a friend of mine put together an event at a brewery called arts and Ales. Read More>>
My relationship with art began through my aunt and my uncle, Elizabeth and Eduardo Prado, both accomplished artists. I was fortunate to grow up close to them, always surrounded by artistic environments and creative discussions. This exposure to art from a young age shaped my own journey and inspired me to pursue a career in the creative field. Read More>>
I believe it’s a decision that’s constantly being made, reaffirmed, and reshaped. It’s something fluid—always evolving, diversifying, and expanding. I think it’s because it’s always been what resonates with me most—one way or another, through all the paths I’ve taken. Sometimes, choosing this path feels less like a decision and more like a responsibility, especially when something within you has always been moving in that direction. In the end, it becomes a responsibility to oneself—and to others. Read More>>
My art is transformation.
Not just physical, but deep, personal, and lasting transformation. I see myself as a sculptor—not with marble, but with human potential. Every client I work with is a masterpiece in progress, and my studio is the atelier where that process unfolds. What sets me apart is that I don’t just provide workouts or diet plans—I offer a guided, curated journey where science meets craftsmanship, and discipline meets purpose. Read More>>
I was a model for a few years. That career was not fulfilling to me because I felt as though I had something to say. I wanted a career that allowed me to express myself freely. Music gave me the ability to paint a picture in a way that was exciting. Read More>>
When I was 19, I was juggling classes at a community college, a job at a gym, and an internship at the Sony Music building on Wilshire and Santa Monica, working in one of the record labels’ A&R departments. Nothing felt aligned, so I had a meltdown, naturally. My mom suggested I talk to a life coach. The coach recognized my strengths as an artist and said I would have a prosperous career working in hair and makeup. The rest is history. Read More>>