We had the good fortune of connecting with Freddy Rodriguez and we’ve shared our conversation below.
Hi Freddy, what’s the most important lesson your business/career has taught you?
The most important lesson I’d say I’ve learned is to always watch your back because no one else will. I know for many people this may be very obvious, but there are times I admit when I’m a bit naïve. I’ve trusted and confided in some people that in hindsight were the wrong decisions and those impacted me financially and personally. You have to look out for your own interests first. Others on set are the doing the same thing and I’ve seen many people who will take advantage and step over others to get ahead.
I’m not saying to never do people favors, but use discretion. Don’t over exert yourself needlessly and make sure you’re comfortable with your choices.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’d say I got to where I am through a good amount of luck and my ability to communicate with others on set. Meeting the right people at the right time gets you the most work in video production. And I honestly love that. Since many people are freelancers, you’re free to work with people at your own discretion. If a crew member is tough to work with, you just don’t hire them anymore. So it’s a constant challenge as you meet new people and seeing if you work well together. I can now say that I have a solid crew to reach out to for any project and guarantee a good shoot with great energy.
After seeing how other sets have been run, I want anyone reading to know that I’m looking to bring more than just a completed video. I aim to provide an experience where the client and crew gets as smooth of an experience as possible from pre-production to the end product. Too often have I seen directors and other above the line crew members lose their temper on set and start blowing up on people. Creating needless tension from minor mistakes that leads a stressed out crew to make bigger mistakes. I want to tackle problems with a cool head and create an environment where people aren’t afraid to ask questions.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Definitely I’d take them to Steve’s Pizza in Miami. It’s my favorite place to go to, especially at night. I also know a few great bars in Hollywood that have more than enough options for everyone. Plus, there is Hollywood Beach which has a nice boardwalk full of restaurants. Since they’re a friend of mine, I presume they’d like museums so I’d take them to the Miami History Museum. And the Morikami Museum and Japanese Garden in Delray Beach. The garden is extremely beautiful and you get to learn about Japanese culture as well. They also have classes and a restaurant that is amazing.
Other than similar things to that, I’m a pretty simple homebody. So I wouldn’t mind some evenings just hanging out with a 6-pack and playing games or watching movies.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to thank my friend Gilahd Yefet who gave me priceless advice on how to start my LLC and what direction to take. He took the time to teach me tricks in shooting and editing that I still use. And he also helped me build my PC which allowed me to take my career to the next level.
Michaelangelo Arizmendi Caleb Santos Gilahd Yefet