Thinking through whether to start a business – whether to take the risk, whether to go out on your own – isn’t easy. So we asked some entrepreneurs we admire to tell us about how they thought through the process of starting a business.

Kate Markova

The idea of starting Kate Care LLC came from my deep love for children and family. I’ve always been surrounded by kids and naturally took on the role of helping and caring for them. Over time, I realized that many families need trustworthy, caring support in their busy lives. I wanted to create a service that feels personal, reliable, and warm — like an extra pair of helping hands. The flexibility of running my own business also allows me to bring my values into the work I do every day.  Read More>>

Ana Serrat

What was your thought process behind starting your own business?

After more than 18 years at Telefónica Movistar—leading high-performing B2B sales teams and achieving milestones that shaped my professional journey—I knew it was time to channel that experience into building something of my own. Being part of the leadership team at one of the world’s largest corporations was an invaluable school that gave me the tools, strategic vision, and confidence to take the next big step: creating a business that combines operational excellence, global perspective, and a deeply human approach to every decision. Read More>>

MARIE

It all started when I moved to Miami and began sharing my daily life as a French expat on Instagram ( @kissfrommiami ). I completely fell in love with this city. Its energy, diversity, and constant evolution. Even though I had already visited Florida four times over the past 15 years, I realized that I had never truly seen or felt Miami the way I did as a local. Read More>>

Johanna Lyew-Ayee

Starting my own vocal studio came from a deep passion for music and desire to share that with others. As a mother, I wanted to create a nurturing environment where singers of all ages could build their confidence and develop their unique voices. Growing up, I myself struggled with confidence and when I became a mother, one of my greatest priorities became to raise confident, fearless children! My thought process revolved around wanting to inspire and empower others to express themselves with confidence through singing- something that has always been a significant part of my life. Read More>>

Janet Moreira

1. What was your thought process behind starting your own business?
For me, starting my own business wasn’t just about career advancement — it was about building a life that aligned with my values. As a single mom, I wanted more control over my time so I could be present for my boys—not just for the big moments, but for the everyday ones that matter most. At the same time, I wanted to create a firm that reflected how I believed the legal profession should work: one that compensated lawyers fairly, offered flexibility, and truly prioritized relationships both family relationships and client relationships. Read More>>

Kizzie Stennis

My thought process behind starting my business was very simple and easy! My mind was going 100 miles a hour. Of course I had to slow it down.

I immediately went to thinking about payroll. Lol how am I going to be able to pay those that help me. I thought about the services I wanted to offer. I mean my mind was going. lol Read More>>

Nayalee Pearl

I started my own business because I felt a deep calling to share the richness of my culture with the world. I had a vision , one where our traditions, our stories, and our flavors could be celebrated and experienced through food. For me, it was more than just opening a restaurant; it was about creating a space where culture comes alive, where every dish tells a story, and where people from all walks of life could feel the warmth, pride, and resilience of who we are. Sharing that light, that essence of our identity , was my purpose from the very beginning Read More>>

Andy Campos Cosme

For me, starting my own business wasn’t just about making money — it was about creating something that felt deeply personal and meaningful. As an artist, I’ve always believed that expression comes in many forms, and fragrance became another way for me to tell stories — through scent, memory, and emotion.

The idea behind my perfume brand was born from my travels, my performances, and the desire to capture moments and identities in a bottle. I wanted to build something that could live beyond the stage — something that people could connect to, wear, and feel. Read More>>

Olivia Bibbee

Starting my own business was somewhat of a happy accident. At the time, I was working in-house as the Social Media Director for a furniture company while freelancing on the side with a few clients. Over time, I realized I was more energized by the freelance work than my full-time role. When a few larger clients approached me about working together, I saw an opportunity and decided to take the leap. In the early days, I was building the plane as I flew it—writing my own contracts, learning through trial and error, and slowly putting systems in place. It was a fast, scrappy start, but that experience laid the foundation for everything I’ve built since. Read More>>

Socratis Christoforou

Honestly, it started because Breathwork and cold plunges changed my life. I felt better, clearer, stronger—and I thought, if this helped me, I know it can help others too. I didn’t overthink it. I just knew I wanted to create a space where people could feel that same shift. So I built it with my partners people who also believed in the mission.

Our thought process was simple—do what works, make it fun, and help as many people as possible. Read More>>

Jerry

It started off as a thought than turned into reality is the best way I can explain it. I manifested myself being involved in the car industry as I was sitting in a cell thinking to myself my life has to change. Having a business was nothing new to me as my first venture was Level Up clothing. Clothing was my first love, but cars ended up being my forte. At first there was a lot of trial and error I had to go through. Venturing off as an entrepreneur, it was always expected that challenges would arrive. From sitting in a prison cell to living in the sunny side of Florida, my story was now coming into fruition.  Read More>>

Natalia OnettI

As a Life Coach immersed in the world of contemporary art, I found it fascinating to bridge these two disciplines. Through art -whether we create it or simple experience it- we’re able to channel our emotional baggage, giving shape, color, and voice to what we often struggle to express with words.
Art become a therapeutic tool, a mirror of our inner world, while coaching serves as a guide to help us interpret, integrate and transform those emotions. Togehter, they open a path toward self-awarness, healing and a good tool to understand the today’s reality. That’s why started my company Casa Coach Read More>>